Just as celebrated for her standout look as she is for her award winning music, Lady GaGa has never been a stranger to controversy.
Labelled blasphemous by The Catholic League and a Madonna clone by the ‘Material Girl’ herself, this week saw GaGa come under more fire, months before kicking off the ‘Born This Way Ball‘ tour.
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After a lone viewer accused the above of being ‘provocative’, the Advertising Standards Authority were forced to review its eligibility to feature on television.
However, after some consideration they concluded that the clip was in no way offensive, even supporting the singer’s outrageous style.
The ASA understood that the ad consisted of clips from Lady GaGa promotional videos and noted that although the images featured the singer’s trademark outrageous costumes and performance style the majority of the clips were not overtly sexual.
Because the ad had been carefully scheduled, reducing the likelihood of children seeing it, we concluded that the scheduling had not breached the code.
This followed a statement from Universal Music who defended the ad, arguing that it featured clips from videos that already aired television, and that they had specifically targeted the 16-44 demographic and no younger.