After a full-on media campaign, NBC and the cast of The Voice can breathe easy and breath happy. For season two of the hit talent-search drew a huge audience following its premiere last night.
Full story after the jump…
According to USA Today, the show averaged a mammoth a 34 million audience following its debut after last night’s Super Bowl XLI.
And while the figure is lower than the number achieved by the last reality show to debut after the ‘Bowl (Undercover Boss / 38.7 million), it’s still a massive coup for the network.
Already hailed as a “conceptual” threat to American Idol‘s monopoly, with these numbers ‘Voice’ now posits a legitimate ratings headache for its Jennifer Lopez fronted rival. For, the Fox show -now in its 12th season- averages a 20 million audience; a number dropping year on year. A fact, what’s more, which makes the rising popularity of The Voice all the more worrying for Idol.
Still, it’s be ridiculous to play down the role of the Super Bowl in beefing up the show’s first season 12 million ratings average. Indeed, the true test will come with there isn’t the most watched extravaganza in history acting as a lead-in .
Pending then, I hope team Christina Aguilera are readying new music and a PR onslaught to accompany. For, the star has hit a home-run with The Voice and has in it the exact platform needed to guarantee a sure-fire comeback.