New Video: Cassie – ‘King Of Hearts’

Published: Tuesday 14th Feb 2012 by Sam

R&B trier Cassie has today unwrapped the video for comeback single ‘King of Hearts’.

With its synchronized Valentines launch (video, radio, iTunes) hyped up to the nines, it begs the question of whether the release lives up to the hype.

The answer awaits after the jump…

Granted the industry has never been fair nor one which rewards the “most talented”, videos, songs, and artists such as Ms. Ventura irk me to no end.

Clearly talent challenged, she’s spent the last 6 years cooking up this “epic” new sound, only to serve up more of the auto-tuned same. Talking over a generic Dance beat, while touching herself and taking off her clothes. Many a stripper has done the same – and better.

Begging the question of just why she even has a deal. The answer to which quickly becomes apparent upon consideration of her label – Bad Boy.

This is one Valentines gift she could have kept.

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  1. Saxon_Minaj February 14, 2012

    Just Looove it!

  2. CK February 14, 2012

    She reminds me of McDonald’s… she looks great, but underneath all the sauce and seediness, bun notes.

  3. Mari (RIP Dwayne McDuffie + Amy Winehouse +Steve Jobs) February 14, 2012

    the trailer was a lot more interesting than the video itself. This track should go over well in the clubs

  4. PamB February 14, 2012

    Cassie is def a nice little think to look at.

  5. Mari (RIP Dwayne McDuffie + Amy Winehouse +Steve Jobs) February 14, 2012

    How come TGJ never did a post on MIA’s new clip for her new single Bad Girls? Now, that’s a video worth watching

  6. KINGOFHEARTS February 14, 2012

    Clearly Sam is a hater.

  7. YOOSONDALOOSE February 14, 2012

    Boring, but it does good with the song, doesn’t seem like a 6 year comeback song or video but definitely good.

  8. CASSIE-HELL-TO-THE-NAW!!! February 14, 2012

    NO MA’AM!!!!!!!!!!!!!!!!!!!!!!!!! Cassie you need to STFD!!! I don’t care how much bass they turn up or echo thy give your voice it will always be thin as paper! 6 years for this? Her POOH-TANG my got Diddy SPRUNG hard cause she is the only talent Diddy could come up with for his label GTFOH!!!!!!!!!!

  9. Nika February 14, 2012

    I don’t think it was bad – it was a good visual video. The vid made me like the song more. Plus, ain’t this what Rihanna do???

  10. Harvey February 14, 2012

    It’s Amazing…I got the vibe right away

  11. ASAP (As Sincere As Possible) February 14, 2012

    Nothing special. If you think about it, it’s by no means a bad video, but it relies so heavily on merely smoke and mirros that it does indeed become quite frustrating. Honestly, in most of the scenes you can’t even see the girl’s face!! All we get is a slim figure and long hair…The song has a nice vibe which the video sells well, but still it’s just blatantly obvious that the star of the video is a cookie cutter, stereotypical hot girl feat. editing, good camera angles and a wind machine rather than Cassie…

  12. MISHKA February 14, 2012

    The song is okay but she didn’t bring anything new on the table.

  13. KAT DELUNA FAN February 14, 2012

    l love the song,if it was perry and goat,some motf will be screaming “hit” just because they know the big machine to bring it to the top40 is behind.

    It’s like Amber rose song,lemme watch the video now

  14. LAX February 14, 2012

    Exactly…………If it was rihanna They would say ITS A HIT

    I agree with Kat Deluna Fan

  15. tyra February 14, 2012


  16. Jordan February 14, 2012

    I mean, the trailer has been out for over two months, and this looks like an extended version of that…

  17. Angie February 14, 2012

    The video is hot. She is stunning.

  18. s_w_a_p February 14, 2012

    I see she’s traveling down Rihanna’s path. Needless to say, this song is a HIT! If Rihanna was doing this song it would be a #1 hit, and EVERYBODY knows it. But I remember Cassie as this s*** chick that COULD DANCE. Just like Rihanna she was doing that with her first album and two videos. NOW that she’s making DANCE type music, she ISN’T DANCING. What type of fuckery is that? I’m not getting it. She cute to look at, but I urn for me. Hopefully she’ll take my tweet into consideration and bring out a dance version of the video.

    Follow me: @sickwithapen

  19. Chet February 14, 2012

    Fire!! ! I’d like to see someone try to even hate on this song or video. Dark, subtle, seductive, edgy, I could go on and on. Love the way the video was shot. Props to the director for making it look like a moving editorial. Cassie’s back and in a big way.

  20. sabrina February 14, 2012

    I agree with Sam. This is such an embarrassment to the music industry.

  21. dsd February 14, 2012

    Why do you have a blog about music when youre completely clueless on that department?
    Seriously, just because you stan for Lady Gaga does not make you an expert on music.
    Anyway, this song is HOT and will be a hit for Cassie. The video is simple yet serves its function, beautiful visuals.

  22. Martyn February 14, 2012

    I love Cassie, and I was really excited about this track, but I don’t like what they’ve done to it 🙁 It sounded better in the leaked remixes.

  23. JER February 14, 2012

    You tired black queens praise BeYAWNce’s fake soul squawking and hate on any pop chick. N**** go see a movie and have all the seats! BeYAWNce always flapping around screeching trying to get her point across. Rihanna proved with “We Found Love” that you don’t have to sing your lungs out to get your emotion across. And 25 some singles Rihanna hs her biggest hit and best video. DEal with it, hos. This song is just like “We Found Love” mellow and hott

  24. Ghassane February 14, 2012

    AMAZING TRACK , and stunning video …. Cassie is Fire and the song is club banger , hope it will charts 🙂

  25. j February 14, 2012

    @JER You sound like you have something against black women, why? The song is okay honestly if rihanna’s we found love were to be compared to this i think people would still favor we found love. Cassie is beautiful the video looked like an extended trailer, but i honestly think the only reason people like Cassie is cause of her looks. If you gave this song to Dawn Richards, Kelly Rowland, Brandy I dont think people would say its the best. Females in the recording industry get a pass from fickle fans cause of their beauty.

  26. j February 14, 2012

    @ JER How do you know its black women saying comments. I love Madonna’s career, Janet, Aaliyah, spent plenty of $$$$$ on JLo’s album. I have nothing against POP Music, but I feel like people hat on the chicks who use to be in Dirty Money cause they were not pretty enough, or they hate on J-Hud saying she’s boring. Kelly Rowland gets shade too. When Brandy did a great acting job on the Game people were like she aint pretty they never acknowledged her acting just said she is not pretty.

  27. j February 14, 2012

    @JER Female R&B artist catch so much hate its ridiculous, if no one ever said Cassie has to sing like Beyonce, the song is catchy I miss the fresh sound she had with Ryan Leslie, but now Diddy runs it, whatever. Why do you have to make references to tired black women?

  28. j February 14, 2012

    @JER why are you using the N-word that is so degrading and honestly Cassie is part black herself and I do not think she would appreciate the racial comments that you make about black women. She has said in interviews that her mother is black and that is very hurtful. Have some class and respect everyone is entitled to their opinion, but honestly if she heard your remark she might think you were ignorant as well.

  29. Almost Nomore Lonely! February 15, 2012

    Love Itttttttttttttttttttttttttttttttt!

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