Kelly Rowland Ditches Autotune & Returns To R&B On New Album

Published: Sunday 25th Mar 2012 by Sam

As the age-old adage goes, home is where the heart is. And home, for Kelly Rowland, seems to be R&B.

Having explored a range of sounds on last year’s ‘Here I Am’, the ‘Motivation’ singer is reportedly returning to her Urban roots on her fourth studio album.

Full story below…

Confirmation comes courtesy of himaker Lonny Bereal, who told Kempire Radio:

Kelly is returning to real R&B music. She’s going in so hard with the R&B. Of course, she is going to give the Pop crowd what they’re looking for. But, she really is returning to R&B on this album. 

She has been singing so amazingly and her voice just so pure. Her delivery is real confident now. It’s definitely a new Kelly Rowland. She wouldn’t even let me put autotune on her voice this time round. She was like “no, I want people to really get me”. She’s killing everything from the uptempo’s to the ballads.

My involvement with the project has been amped up to be more like how I worked on ‘Ms. Kelly’. With the last album, I only really wrote ‘Keep It Between Us’ and vocal produced her on like 4 or 5 songs that I didn’t take the credit for. On this new album, I am actually vocal producing the entire project. The album is coming together amazingly and she’s sounding great. She has a new confidence and knows what she has now, so it’s sounding great. 

———————————-

Exciting stuff.

Granted ‘Here I Am’ should have been her homerun, the success of ‘Motivation’ not only negates its so-so sales, it sets up a great springboard into better success with this project.

Here’s hoping it’s less ‘Trey Songz Urban’ (see: cliche, tired, 2003) and a more focussed extension of what she served up last go round. Hence, no tacked on Dance tracks “for the sake of” or limited vocals in an attempt to garner radio play. For, as much as we enjoyed ‘Here I Am’, some tracks could easily have benefitted from Kelly blowing, rifting, ad-libbing. As, when used effectively, it shows the kind of vocal character needed to stand out from the pack.

In any case, “R&B Kelly” is one we can’t wait to hear more from!

Your thoughts?

 

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Comments 63

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  1. Marcus March 25, 2012

    SOOO excited to hear this new material. I always thought the Ms. Kelly album was her best that didn’t get enough credit.

  2. B_STANNING March 25, 2012

    @Marcus i agree. I am happy to see what she and bey has coming

  3. Lebo(CaribbeanBOi) March 25, 2012

    ITS KELLY BABY !!!!

  4. muni March 25, 2012

    Oh my babe so proud of her doing what he love most MUSIC!!

  5. Lax March 25, 2012

    Good for kelly shes a winner and she is doing kelly i love her song
    Motivation and play it still. Speaking of going hard she sure is and
    That hair, make-up and ass is all on lock and looking dam right
    To me this mornong therefoe i might say that her good looking
    Ass and beauty is going even Harder, Real Talk… She has the
    whole package too, talent, music and acting i just hope that she
    keep giving it all she has got like my gurrrrrrl, call no names bear
    no blame.

  6. A March 25, 2012

    I think it will be more urban than r&b. I dont see Kelly doing “classic” r&b music at all….

    urban Kelly will be interesting

  7. Mo March 25, 2012

    That’s what the “hit makers” said about ‘Here I Am,’ and it turned out to be one of the biggest flops of that year, so I’ll believe it when I hear it. I just don’t trust the hype with her producers when they talk about her music cuz they make it seem like she’s the Queen of everything music, but it doesn’t quite translate into the music. But I am excited to hear her new stuff tho.

  8. YUSUFMALLICK (FORMERLY YOOSONDALOOSE) March 25, 2012

    Very excited for Kelly’s new album!
    Her R&B voice is so much better than her voice on dance tracks.
    Hope this album does commercially well because she does need it do become a success.

  9. @_Learik_ March 25, 2012

    YEASSS!!! This is what A LOT of artist need to do!!

  10. K ANDB4EVER March 25, 2012

    yesssss i want to hear it…..

  11. yuppitsme March 25, 2012

    yes cant wait to hear it i loved her last material on here i am besides all that pop mess All Of The Night is still my shyt

  12. SMH March 25, 2012

    Ppl always say, “Yes! I’m so excited for Kelly’s new album,” but then they go to media fire and download it illegally. lol. Stop giving this woman a false sense of trust. If you’re a genuine fan of hers and will LEGALLY buy her music, then say it. Sometimes I feel for her cuz I think she has some of the worst fans: they don’t buy her albums. just my opinion.

  13. Sleazy March 25, 2012

    OH yESS but Kelly slays both genres soooooooooooooooooo work girl

  14. ThankMeLater March 25, 2012

    OMG YES. This is what i have been waiting for

  15. mobwife March 25, 2012

    Kelly has done some dance tracks but she was always R&B wasn’t she? Anyway, I would love her to take it back to the Destiny’s Child days. They had great vocal arangements and very nice up tempo songs. Beyonce has done an excellent job capitalizing on The DC formula, it’s time Kelly does the same IMO!

  16. fatu sankoh March 25, 2012

    you go kelly that is nice

  17. cray March 25, 2012

    Yes Kelly…I hope this go around you slay not just with singles but the album itself!

  18. JER March 25, 2012

    there were only 4 non urban songs on the last album….. lmfao. so now she’s RETURNING to R&B. so pathetic

  19. 100% REAL March 25, 2012

    Yes Kelly!!!! Yes!!!! While I enjoyed, “Here I Am”, I have to admit that I do miss good ‘ole R&B music. I think alot of artists need to go back to that and leave that damn autotune alone. What was the purpose for that mess anyway? Nobody really used it in their music like that but Roger Troutman and Teddy Riley. And, even the two of them didn’t use it all that much. I’m sick of these euro pop, techno dance tracks coming from everybody. What happened to good ‘ole fashion R&B music like they were doing in the 90’s? That was some real music! If they can bring that back, I’d be a happy camper. So, do your thing Kelly. Maybe other artists will follow suit.

  20. kelly and brand stan March 25, 2012

    I love Kelly I love all her albums here I am is a fierce album I think people is to busy on rihanna and beyonce they don’t give others a chance and I’ just love her

  21. POP ROYALTY ( RUDE BOY) March 25, 2012

    so XD for the next FLOP. :mrgreen: 😈

    10 copies sold WW First week. 😆

    and it is gonna be R&B girl ?!! then nothing will be sold , since when R&B fans buy s*** ?! 😡

  22. Girrrl March 25, 2012

    Whatever, Kelly tried r&b before and it didn’t work. TGJ talks alot of trash about Rihanna but that girl has the x-factor unlike Kelly. Why can’t Kelly stand alone ie without Beyonce or a rapper and have success?

  23. AS March 25, 2012

    YES KELLY!!!!!

  24. stan March 25, 2012

    while i like “r&b” kelly, i also like “dance” kelly. her stuff with david guetta are FIRE.

  25. FAME FLOPPED N TEAM BREEZY ARE SCUZZY H*** March 25, 2012

    LMAO I CANT WITH THAT PRUNE JUICE TRYING SO HARD TO HYPE THIS FLOP UP. LETS FACE IT SHE’S A FLOP AND HER MUSIC SUCKS. GIVE POP FANS WHAT THEY WANT? LMAO APPARENTLY NOT TO MANY POP FANS ARE CHECKING FOR HER. COME TO THINK OF IT, URBAN FANS AREN’T CHECKING FOR HER. JUST KEEP IT CUTE AND ACT BECAUSE YOUR MUSIC SUCKS.

  26. Diva March 25, 2012

    Excited about thenew project. I hope she perform more this go around…. and I hope she dosn’t return back to Xfactor UK even though she did an amzing job.

  27. MsThing485 March 25, 2012

    That’s good to hear. I hope other R&B acts who jumped on that flaky and childish “dance” and “pop” train jump off of it and go back home to their core demographic. Admittedly I was never much of a Kelly fan, but her desperate foray into dance/pop didn’t help.

  28. Alex Thomas March 25, 2012

    So excited! This time, buy her album! I was so happy I bought ‘Here I Am’ and will definitely be buying the next album!

  29. Don March 25, 2012

    Can’t Wait! I Love Kelly, I Love All Her Songs. She’s The Best!!!

  30. Vandrea March 25, 2012

    They tried to make Kelly into something she wasn’t. Her spirit was never dance music and frankly her voice is too strong for that mess. Dance music (as made by Gaga/Britney/Katy/Rihanna-types) is for “studio singers” who need a bunch of busy production to camouflage their bad voices and limited talent. If you can SANG, you should do it over a track that’s gonna highlight you chops. That junk she did with David Guetta should have been just a one time experiment. They should have never tried to go forward with that in an attempt to blow her up. It didn’t work. “Motivation” – the same track TGJ said was too “1998” and would flop when it leaked- was the track everybody wound up gravitating to.

    Let this be a lesson R&B singers. Be TRUE to yourselves and your real audience at all times. Don’t lower yourself to try and appeal to the Glee crowd.

  31. Teyah March 25, 2012

    When he says R&B music, he means s** music. That’s the only way she’s gonna get hits. Is by singing about s**! Kelly is a singles artist so this album could be another flop! And they say she’s not using auto tune? She’s been in the studio with T-Pain lately. Ofcourse theres going to be auto tune lol.

  32. Songscribe March 25, 2012

    The ‘age old Kelly returning to R n B’.:D #m jus messing around wit ma girl Kelly#. Love me some Ms Kelly and love her r n b music. I can listen to the whole material in her albums. I can surely tolerate her voice, unlike, well hmm!, a certain singer who should stick to urban pop and leave r n b coz her voice and r n b dont blend well. We need more soul and emotion in r n b. Having a powerful voice and being loud aint realy a factor.

  33. why you mad? March 25, 2012

    I thought that she returned to get roots on Here I Am? I’m so confused.

  34. LAX March 25, 2012

    HERE I AM DID FLOP I dont think it sold over 300,000 albums yet

    but i still bought it though and enjoy it

  35. @VuyoZucch March 25, 2012

    We shall see, anyway good luck to her. Kelly Rowland; Destined For Failure? http://wp.me/p2hgZS-p via @wordpressdotcom

  36. king z March 25, 2012

    DAMN! i was really looking forward to X,Y,Z’s post! lol

  37. Matthew Charlery-Smith March 25, 2012

    X, Y, and Z’s posts are legendary but drastic! I hope Kelly does some better music, too. Her voice has been sounding better no doubt but if the music is bad, under-produced and B-side sounding i.e. most of “Here I Am” then we’ll be back to square one. “Ms. Kelly” (not the Diva Deluxe version) was great but the music was no way as impressive as “Simply Deep” which sonically destroyed most RnB albums.

  38. …………………………………… March 25, 2012

    So happy to hear this! She needs to release a single a couple months before the BET Awards. I want her to perform again this year.

  39. JP March 25, 2012

    I thought her last album was supposed to be R&B…I’m rooting for Kelly, but this is slightly confusing. Miss Kelly is her best album to date.

    I’d prefer is she went back to that kind of music or Simply Deep…wasn’t feeling her last album, but I wish her luck none the less.

  40. X,Y,”and Z” March 25, 2012

    @”King Z” and “MATTHEW CHARLERY-SMITH” —

    I’d waited till the VERY last moment to post. You see, I’d wanted to give TGJ’s ‘favorite daughter’ every possible chance as I’m not one who’ll dabble in inequity, and as EVERYONE knows, I’m far-removed from malice .

    You see, someone had post this link (http://uk.omg.yahoo.com/news/kelly-rowland-return-x-factor-second-year-064324707.html), and as you all by now know, I’m a “collector” of “all things Kelly”. The said yahoo link states that Kelly Rowland will be back for ‘2012 X-Factor U.K.’.

    ..BUT, in going to the ACTUAL X-Factor U.K. site, and then doing a careful search, THERE’S NO SUCH ENTRY/COMMENT/HINT/RUMOR/INNUENDO: xfactor.itv(dotcom)/2011/search-results?q=Kelly+Rowland.

    So, given the frequent hyperbole and rumor that bathes the almost-40-something-year-old Kelendria you’ll be well-advised to exercise caution, skepticism, and restraint upon receiving “all that is Kelly”. Need an example of “Row pound rumor” gone unchallenged..?! Well, does anyone remember that “2011 fact” that she was to have her very “OWN” talk/reality show?

    ..”2012 Kelly Rowland: The ‘upwards-failing’ fraud continues”

    X,Y,”and Z”

  41. jer March 25, 2012

    cant wait. but who is this guy doh?

  42. X,Y,”and Z” March 25, 2012

    @Sam/TGJ Staff —

    Well I say…GAT DAYAAAAM..!!

    ..Kelly looking all sorts of ready in THAT picture.

    *sits and wonders: what does she REALLY look like under that dress. Does a bit of research..*

    ..YIKES..!!! Sam, look at what I found: http://www.radaronline.com/photos/image/168795/2012/03/stars-reveal-their-cellulite-bikinis-part-two <– You might want to fully digest your meal before viewing this bit of "Rowdog truth"!!

    Sam *sigh* —

    I mean, if she'd wanted a "shed-the-pounds-in-two-months-miracle" diet, why hadn't she consulted Beyonce'..?!

    .."King Bey" is well-familiar with all things…."miraculous"..!! ; – 9 (wink)

    "2012 Kelly Rowland: The naked fraud continues"

    X,Y,"and Z" — OUT..!!

  43. Jammy March 25, 2012

    I loved her dance tracks to be honest. Especially forever and a day. There was nothing wrong with that song. Anyway, I just look forward to her music. I hope and wish for the best because I LOVE LOVE LOVE HER!!

  44. B_STANNING March 25, 2012

    wheres my pic

  45. James Alexander March 25, 2012

    In my opinion the main reason Kelly doesn’t shine how she should is not Kelly herself but the FACT that she came from Destiny’s Child with the supernova that is Beyonce. She’ll forever be compared to her mostly for that fact & it shows everytime she does something. Check the comments under “Kelly” threads in damn near any article or blog. B******* promo as well. & ppl can shade all they want but her albums didn’t suck…. the promo did. I for once am rooting for this R&B direction tho. It’s long overdue & if it’s near the direction of Keep It Between Us I know it’ll sound great. Thank God the auto-tune is gone too. I hope it’s a mixture of Ms. Kelly but MUCH better & a pinch of the VERY underrated Simply Deep. & for the love of God please do REAL promo this time around.

  46. kimberly March 26, 2012

    Oh I remmeber saying that kelly should never go that route with Here I am and her fans were busy wanting her to slay they slay my ass. Kelly is returning to r and b, and there will be more to return because the trend will be soon over. I never believe in following the trend, trend is for temp artist not real artist. real artist stay true to them selves and believe for the best. The quicker artist recognize that producers want to make quick money off singles and don’t give a s*** about how lasting your song is the better for some artist. Money Money, and most times they don’t cash in half the money. Does Diplo and others really care about artist longevity, will they ever say don’t record this song. Example look how brave they were to encourage mary j blige to record techno music? They have no respect.

  47. Steph March 26, 2012

    GO KELLY!!!!! Can’t wait for the 4th album!!

  48. Dev March 26, 2012

    On every album she’s been a new Kelly Rowland. How many reincarnations can she really do.

  49. latisha March 26, 2012

    That’s great! The only R&B album I care for this year is Brandy’s Two Eleven. I know Ms Norwood always brings it and I never seen so much hype around her new album, she is back to R&B as well so this should be a great year… Monica is another one who won’t disappoint!

    YAS LADIES!

  50. X,Y,”and Z” March 26, 2012

    @JAMES ALEXANDER re: March 25, 2012 at 10:40 pm —

    Ahh.. So it’s NOT “Kelly”, it’s “Beyonce, DC, and ‘Here I am’ promotion”.

    I mean..*sigh* like when does the almost-40-something-year-old Kelly Rowland, who now has some OVER 20-years in the game, shoulder SOME responsibility..??

    How much more “promotion” does one need when she was seen, on a weekly basis, by OVER 12-Million willing-and-able U.K./European discretionary-spending consumers, ‘eh? ‘HIA’ did less-than 350-K WW. Let’s isolate HER “home” market (U.K.): Of THAT “less-than 350-K WW”, she moved less-than 150-K of THAT – in The U.K./Europe. ‘NUFF SAID: FAIL..!!

    And as I’d said, this came AFTER she was granted ‘WEEKLY access’, as then a sitting judge/mentor of/to up-and-coming talent as that X-Factor U.K. Judge/Mentor, to 12-million ready-to-spend consumers. PATHETIC..!!

    ..(again)..That’s OVER 12-Million who weekly-watched her, and yet she only sold less-than 150-K to them….?!?!?!

    Jason, It’ll NEVER be Kelly’s “fault”: “bad” people always want to harm “good and talented” people, right? Jason, her “biggest” opportunity, as that sitting X-Factor judge/mentor, has now revealed the almost-40-something-year-old Kelly Rowland to be T-H-E second-biggest ‘zero-talent hack’ upon the current pop-culture landscape (Rihanna herself headlines THAT show).

    ..And her now revealed failures are EXACTLY why Matthew Knowles allowed both her and Michelle Williams to remain in DC. Latoya Luckett was/is talented, and there can’t be any “threat” to the “golden” child, now can there? Or course not: Latoya had to go! Thus remained the final permutation of what we now remember as DC: two meat-head, ‘human-sized cardboard cutouts’ for Beyonce to dance and sing around!

    ..And what FINE ‘on-stage props’ did Kelly and Michelle make: book-end cadaver-stiffness in stereo for the ‘chosen one’ to then grace with her presence.

    ..Less-than 350-K WW, after being given weekly-access to 12-Million…?! Listen, you gotta know, somewhere, Matthew Knowles is saying “I TOLDYASO”, and is laughing himself into near-unconsciousness..!!

    X,Y,”and Z” — OUT..!!

  51. number1k9 March 26, 2012

    I kinda feel like I like Kelly’s Dance/Electronic music in the vein of “Forever And A Day” better. Like her vocals suits the Dance/Disco style music well.

    IDK, I still did grow to like “Motivation” and def liked “Lay It On Me” but that was def a Pop/R&B track.

  52. jhongerardo March 26, 2012

    heres preciosa

  53. Frachella March 26, 2012

    I feel a 90’s renaissance coming,. Everybody is going back to “Real R&B.” Radio will have no choice to embrace it. I’ll pass on Kelly, because I am not a huge fan (good luck anyways Kelly) but give me by Brandy and Monica, and I love “Climax” by Usher!!

  54. truth tela March 26, 2012

    I can’t wait for the album. When is it due by the way? XYZ can we meet up for lunch?

  55. clueless comments March 26, 2012

    How the hell can people say kellys music sucks??? Have we forgot Still in love with my ex, Love again, Better without you, work it man.
    And yes her doing dance was different but still good when love takes over and what a feeling wasnt a bunch trash or her pop song like Stole or Unity the people saying this probly have heard her albums because her meterial wasnt never the problem as another sain person explained it has always been peope trying to write Kelly off as a DC backup singer and bad promotion that has gotten in the way of her having successful selling albums
    And to the clown that called a singles artist her album songs have always been the best work she ever created h
    She always had better album tracks the singles

    I feel if you havent listened to her albumSsss them you should hold off your opinion on her music because unless you have given kelly fair listen the your opinion of her sounds ass backwards going off the extremely few singles if you can even called that , that she released. Her only true promoted singles are stole , like this, and motivation.. all of that other stuff got video no real promo..

    It haIs always been people writing her off as aDC

  56. RedDead March 26, 2012

    I just wish she would’ve stuck to her roots from the beginning and not try something that just doesn’t work. She’s trying so hard to be a star but it’s just not gonna happen, the sooner she realizes this the better off she’ll be.

  57. ebrahim ceesay March 27, 2012

    kelly i can”t wait that will be amazing girl keep on the gud you ar doing for the world thank you n…..

  58. X,Y,”and Z” March 28, 2012

    @TRUTH TELA re: March 26, 2012 at 12:07 pm —

    “Meet for lunch”..?!

    …And, by chance, what Town/Municipality, City/Borough, Parrish/State, Country are you located? I mean, are you U.S. east coast?

    Tell you what, if you can arrange CBreezy lending me the Lambo, for say a few hours – I ABSOLUTELY DESERVE IT – it’ll then throw me into reflection, and I’ll then have to re-question, readdress, reformat, and reboot… Or, better still, see you in the next/latest almost-40-something-year-old Kelly Rowland post.

    X,Y,”and Z” — OUT..!!

  59. Truth tela March 29, 2012

    I was only being sarcastic @ XYZ. Infact I need to meet you so that I can get you sectioned under the mental health act!

  60. nikkiischillin March 30, 2012

    I love Kelly to pieces so I hope she promotes this new album. I think she is great, but she needs to generate interest in her projects. I loved “Here I Am, ” but she gotta step up her game.

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