As the age-old adage goes, home is where the heart is. And home, for Kelly Rowland, seems to be R&B.
Having explored a range of sounds on last year’s ‘Here I Am’, the ‘Motivation’ singer is reportedly returning to her Urban roots on her fourth studio album.
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Confirmation comes courtesy of himaker Lonny Bereal, who told Kempire Radio:
Kelly is returning to real R&B music. She’s going in so hard with the R&B. Of course, she is going to give the Pop crowd what they’re looking for. But, she really is returning to R&B on this album.
She has been singing so amazingly and her voice just so pure. Her delivery is real confident now. It’s definitely a new Kelly Rowland. She wouldn’t even let me put autotune on her voice this time round. She was like “no, I want people to really get me”. She’s killing everything from the uptempo’s to the ballads.
My involvement with the project has been amped up to be more like how I worked on ‘Ms. Kelly’. With the last album, I only really wrote ‘Keep It Between Us’ and vocal produced her on like 4 or 5 songs that I didn’t take the credit for. On this new album, I am actually vocal producing the entire project. The album is coming together amazingly and she’s sounding great. She has a new confidence and knows what she has now, so it’s sounding great.
Granted ‘Here I Am’ should have been her homerun, the success of ‘Motivation’ not only negates its so-so sales, it sets up a great springboard into better success with this project.
Here’s hoping it’s less ‘Trey Songz Urban’ (see: cliche, tired, 2003) and a more focussed extension of what she served up last go round. Hence, no tacked on Dance tracks “for the sake of” or limited vocals in an attempt to garner radio play. For, as much as we enjoyed ‘Here I Am’, some tracks could easily have benefitted from Kelly blowing, rifting, ad-libbing. As, when used effectively, it shows the kind of vocal character needed to stand out from the pack.
In any case, “R&B Kelly” is one we can’t wait to hear more from!