Madonna Manager: “There’ll Be No ‘MDNA’ Launch Promo”

Published: Wednesday 7th Mar 2012 by Sam

Controversial. Artistic. Cunning.

These are but a few of the titles Madonna has worn over the course of her illustrious career. However, the trait shining brightest these days is the singer’s “business savvy”.

Wonder what we’re on about? The answer awaits below…

With three weeks remaining before the release of the megastar’s ‘MDNA’ LP, fans -naturally- have been salivating over her promotional spots. Where she’s performing? Where she’s appearing. So on and so forth.

Yet, it seems team Madonna have an altogether different strategy; one which centres on sales of the touring variety, as opposed to album figures.

For when quizzed on promotion for the album, the 53 year old’s manager Guy O’Seary replied on Twitter, offering:

“we don’t have any tv currently scheduled.. will keep you posted

there is no time for promo tour.. We are in full on tour mode.. Need to get it ll together.. working on other ideas..

she’s in full on rehearsals.. a teaser of video coming soon.. and video being edited now.. other things in the works..

Needless to say an interesting approach; one which presents quite the conundrum.

On the one hand, it makes an abundance of sense. Madge’s album sales have been on a steady decline for the last 10 years. Yet, her  tour-on-tour grosses ($) continue to break records. Hence, her new joint 360 deal with Live Nation and Interscope will see the label recoup millions and then some from her forthcoming world tour (which is already sold out in many countries). And with a projected $400 Million box office gross, the trek (which sets sail in May) will generate more for the label than the album would have – even with Lady GaGa type sales.

And yet, there’s the fact that fans who can’t afford her extortionate ticket prices won’t be privy to see their idol any time soon. A fact which sees ‘MDNA’ arguably serve as little more than commercial for a tour which’ll make Madge richer, yet leave many fans out of pocket.

It’s worth noting, though, that the commercial flare of the singles thus far indicate chart success may have been desired. However, after the lukewarm reception to both ‘Give Me All Your Luvin” and ‘Girls Gone Wild’, gears may have changed.

Whatever, the case it’ll wholly interesting to see how the project plays out when it arrives on March 26th.

Your thoughts?


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  1. @VuyoZucch March 7, 2012

    Can’t say I care much for Madonna or her music, especially after throwing shade at Janet Jackson.

    Follow me on twitter @VuyoZucch

  2. josh March 7, 2012

    Why are you lying Sam? Her new Tour tickets Aren’t even on Sale yet!!!!!!! How can they be sold out without a venue? Your really pressed against Gaga which is why I can’t your queen ass seriously. How bout mention that Gaga’s tour is selling out right now? Hmm why not award other artist instead of fabricating the truth for a 50 year old hag whose past her prime. Both of her singles are flopping hard, and Gaga’s wig is obviously staying secured and glued on tight , while Madonna’s is slowly slipping off.

  3. josh March 7, 2012

    She would still be the Queen is she stopped recording in 1998. Album sales don’t matter to her

  4. josh March 7, 2012

    F*** MADONNA.
    RIHANNA NAVY , Rihanna is the new queen of pop and controversy and she looks wayyyyy better than Madonna. FLOPS

  5. @VuyoZucch March 7, 2012

    Lol Josh, Rihanna? Queen of pop? Really? You being extreme there, at least Gaga or Katy Perry but definitely not Rihanna

  6. talent not gimmick March 7, 2012

    Rihanna? wow applause goes out to Rihanna’s marketing team. someone bullet point Rihannas talents please. i just want to understand.

  7. Zevenen70 March 7, 2012

    A bit sad that this blog thinks its all about money. Such a poor judgement.

  8. Bey Fan March 7, 2012

    its always those one or two Rihanna fans that are delusional…. but they dont speak for all of Rihanna’s fan.

    With all the promo in the world, I don’t expect MDNA to sell that much. But of course, her tour will kick a**.

    But Im not impressed with any of the songs I’ve heard.

  9. xoxo March 7, 2012

    Rihanna stans are the scum of the earth

  10. mobwife March 7, 2012

    What’s the big deal didn’t Chris Brown do this same thing? Didn’t he announce he was not going to do interviews in 2012? Okay Magie…BOOO honey, this is not new nor is it innovative.

    The real reason she is doing this crap is because she cut her own “drawls” coming out of HIBERNATION and going on the attack against everyone. A 20-yr-old fued with Janet Jackson? B*TCH have several seats. I can see the Gaga conflict but enough of that foolishness too. And WTF was with throwing M.I.A. under the bus for cheap publicity after you used she and NM for that God awful song? Sorry M I love your old stuff and will continue to listen to that but unless you drop some killer songs you can crawl back into your COFFIN! BYE…..


  11. Os March 7, 2012

    i love madge but what she did to MIA was bu-lsh!t,i ahve a strong feeling she was just mad MIA was getting all the press for that finger and not her,the finger wasn’t all that because Adele did the same thing the other day and nothing came out of if,but people are hypocrites and bias my be if MIA had some grams and be selling like Adele they would be apologizing to her in stead like how they did Adele…anyways like i said i got love for madge but she needs to stop the bu-l i bet if she didn’t got ofter janet are Gaga to people who have some of the strongest fans bases,her new music would be doing much better because all of them ran to utube to turn the video red pff i really hope she is keeping her mouth shout because if would be better off for her.

  12. Jordan March 7, 2012

    Back in the day (before the late 90s, early 2000s) first week sales didnt mean as much as they do now.

    I believe that Adele’s album sales and the decrease in sales overall is bringing the game back to how it was a while back — first week sales are just that. Nothing special.

    Albums can be successful with lower first week sales (Whitney’s first album)

    Hope that this album turns out well.

  13. ASAP (As Sincere As Possible) March 7, 2012

    OF COURSE the tour will bring them much more income, but that doesn’t mean that the album should be overshadowed. Aside from her die-hard fans, the singles have neither lured any casual fans nor help her gain a new fanbase, so after the first 2 weeks the album will lose its momentum.

    If the singles were more experimental and relatable, then this approach would be suitable. But releasing 2 generic singles and not promoting them just doesn’t make any sense! It’s like she’s trying to branch out to the teenagers with the material, but she can’t bother to promote her music to them. Sounds pointless to me! The tour will overshadow the album and the “re-introduction/ comeback” that this era was supposed to be will never happen…

  14. Onyx March 7, 2012

    WHAT MEANS A NUMBER 1 ALBUM: people buy more your record, it’s all depend of the first week, if Rihanna would released her albums in a date when nobody that is big at the moment would released their album too, she would have that number 1 but the girl is too brave to compete wih the biggest, her albums are successful worldwide without a US #1 album.

    Madonna knows we pay for her, do you know that RAY OF LIGHT debuted at #2 and is her best record, it’s all about the sales not the quality of the material, AMERICAN LIFE debute to #1 and is considered to be a commercial failure but the album is great too, something like Beyonce 4 a very underrated album (you see my point).

  15. Tbozfan10 March 7, 2012

    I think it’s kind of a dumb move myself. Even since the Hard Candy album it seems like the album is in a way promotion for the tour whereas a tour is supposed to be in support of an album. I understand concerts bring in the big dough and that Madonna is an amazing performer, but she should still try and sell as many copies of her album. As late as 2005, “confessions on a dance floor” sold an estimated10-12 million copies worldwide. Here in the united states, where her singles were failing to get much love, the album debuted at #1 and stayed for a decent run on the charts. And by the end of ’07 COADF had sold 1.7 million units in the states. It’s not her 80’s or 90’s sales but it’s still better than most artists could say in that year or this year. I mean hell, lady gagas sophomore album which is considered a smash success has moved 1.7 million copies so I don’t think Madonna should give up on selling her records!!

  16. Theman March 7, 2012

    Actually Madonna’s “Confessions” has sold about 9-10 million ww. Gaga’s latest album has sold over 2 million in the US.

  17. ThatBoyLuke March 7, 2012

    No1 – Madonna’s album sales havn’t been “steadily declining” the past decade…

    “Music” (11m), “American Life” (4m), “Confessions… ” (10m) “, “Hard Candy ” (4m)

    No2 – “Even with Gaga sales” Last time i checked “BTW” had SOLD (not shipped) 5.5m copies and if you take away the 500k 99 cents sales that’s 5m, Just 1m more than “Hard Candy”.

  18. commanderofthedancefloor March 7, 2012

    i really just hope the album is good because i dont like the first two singles which is a huge delima for me because that has never happened before with madonna!!

  19. JER March 7, 2012

    Um old lazy b****. F*** HER. B**** the remaining 5 queens that are excited about this album deserve a little promo. Sorry, Madonna, you are not fierce enough to drop a s*** AKA album and do no promo.

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