Ashanti’s new LP ‘Braveheart’ is off to a less than impressive start.
Yes, despite whipping up quite the buzz in its aid, the success- or lack of- of its lead single ‘The Woman You Love‘ was enough to worry even her staunchest of fans.
So, just when things looked like they couldn’t get any worse- they did.
The LP has been pushed back to June, two months after initially scheduled.
More below…
With the new launch date of June 19th, it will arrive two months after its original April 17th release date. Perhaps changed in response to ‘Woman’s failure to chart on the Hot 100, it marks yet another blow for the ‘Unfoolish‘ act who is now working independent of a major label.
However, while this news may irk some, it is worth weighing up what it means. For, with 8 weeks until it comes out, Team Douglas now have ample time to push a far more promising single to radio and set up a series of promo gigs in its support.
Take Beyonce‘s ‘4‘ for example.
Despite facing criticism for starting its physical campaign two weeks before its release, Knowles was still able to nab the #1 spot on the Billboard 200, helped by the buzz garnered by ‘Best Thing I Never Had’, released June 1st.
If Ashanti is able to whip up a ‘crossover’ release (or re-work an existing cut for the same purpose) and launch it by May’s end, ‘Brave’ may find itself in safe hands.
But what do you think?
Do you agree with the delay?
Side Note:
With the LP due out in summer, who else thinks a ‘brighter’ cover would help?