Yesterday marked the release of ‘Pink Friday:Roman Reloaded‘, the latest LP by Rap royal Nicki Minaj.
Currently perched at #1 in the UK and set to follow suit the world over this time next week, the project is currently receiving a mammoth US campaign this week, in a bid to generate sales worthy of its hype.
However, if a report by Hits Daily Double is anything to go by, it is set to under perform.
Details below…
According to HDD, ‘Roman Reloaded’ will move between 200-225k in its first week- despite the success of lead single ‘Starships’ and a campaign which has included stints on the 2012 Grammys, American Idol and the Elvis Duran morning show.
Expected to come in at #1, the project’s predicted sales will come as a shock to any who had expected better, following 2010’s ‘Pink Friday’ which debuted with 375,000 without a major single behind it.
Our two cents:
To be honest, as is evident with Adele‘s ‘21‘, first week sales aren’t always indicative of how an LP will do in the long run.
Yes, while the likes of Rihanna and Lil Kim would dream of racking up 200k in a week, it is not a good look for an act of Nicki’s stature.
However, with a world tour, new singles and an even meatier campaign on its way, we’re sure ‘Roman Reloaded’ will hit the 3 million copies sold mark by the year’s end.
*It should be noted that this prediction is based on 1st day sales alone.