Much like a certain Dolly Parton, Madonna‘s sales have always been top heavy.
Starting off impressive in their first week, the ‘Material Girl’s LP’s find themselves sliding down the chart by its second week, much to dismay of her staunchest fans.
However, her latest effort ‘MDNA‘ has found itself becoming the mother of all disappointments.
Find out why below…
After debuting with 359,000 units, the LP has sold a measly 46,000 copies this week suffering a sales decrease of 87%.
Coming in at #8, the album has suffered the biggest 1st to 2nd week drop Billboard history, beating ‘efforts’ scored by closest rival Lady GaGa.
This, despite enjoying an intense pre-launch campaign which saw the star headline the Super Bowl 2012 Halftime Show, and release the budding hits ‘Girl Gone Wild‘ and ‘Give Me All Your Luvin’.
Set to drop even further next week, the LP’s slump comes months before the icon kicks off her ‘2012 World Tour‘, whose tickets were bundled with the album in a bid to boost sales- hence her impressive first week.