After a host of titilating teasers, Cheryl Cole‘s video for comeback single ‘Call My Name’ premeired moments ago!
Flip the hood to see what the first visual from the star’s 3rd solo album ‘A Million Lights’ is serving up. Anthony Mandler directs…
Boasting “gloss” a-plenty, the clip easily serves as Cole’s most solid visual to-date. That, unfortunately, is where the “good” starts and stops.
At multiple points did we feel like throwing engine-oil at the screen; all the smoke and mirrors couldn’t hide that was dancing like the Tin-man. What’s more, if you’re going to shell out on a major director, ala Anthony Mandler, then surely ensure the concept reflects your coins? Derelict, sparse, and generic, the clip -in retrospect-embodies the song and artist rather well.
Ironically, it’s for these exact reasons that this is destined to be a chart smash. Welcome to 2012.