Without a doubt, Darkchild is one of Pop music’s more groundbreaking producers.
Responsible for a number of chart dominating hits, Beyonce‘s ‘Deja Vu‘ and Brandy x Monica‘s ‘The Boy Is Mine‘, the maestro is now expanding his empire beyond making music for the stars of today and has turned his attention to developing the acts of tomorrow.
Signing on to star in ‘Take The Stage’, the producer (born Rodney Jerkins) joins Ciara manager Johnny Wright in partnership with online talent network Yobi.TV.
On the project, Rodney explained:
Back in the day you would have to go to different showcases which, you know, with flights and travel and all those things it can be too much to track down different talent. With all this new talent being birthed online, the internet has created this new strategic platform for talent to be discovered and allows the people to tell us what they want to hear.
Over a period of 18 weeks, Pop hopefuls will compete for the chance to be managed by Wright, who also managed/manages Britney Spears, Janet Jackson, Justin Timberlake, and will see them create original material with Jerkin’s aid.
Singing other people’s songs can really be a disadvantage to the singer.
It doesn’t matter how you sing it. The audience already has the image of the original singer in their head, so you’re competing against the original performer of that song.
In this particular case you get to really see them as performers and understand what their music’s all about. I wanted to get involved with a web series that encourages the user to discover — that’s what MySpace is all about, is discovering.