As the man cited for introducing the world to a then 19 year old Ciara, Jazze Pha‘s work prior to their quiet split remains just as celebrated today as it was then.
Unable to recreate the star’s success with any of the other performers he subsequently nurtured, Pha- despite his synonymy with her more successful eras – has become public enemy #1 to much of her fan base who question his motives trying to sue her in 2008.
Now, he has weighed in on her career by way of HipHollywood.
His comments below…
While his remarks may be billed as the ramblings of a desperate has-been, we can’t but agree with him.
For, while he is the last person Ciara needs in her career at this point, he makes a valid point when he says she needs to be micromanaged.
Micromanagement:
A management style where a manager closely observes or controls the work of his or her subordinates or employees.
Yes, whether her fans would like to believe it or not, Ciara’s issue has never been with her material but with her strategy- the way in which her releases are packaged and promoted.
For, unlike her work ethic, Cici’s campaigns since ‘The Evolution’ have been shoddy to say the least, broken at the first sight of an illegal leak or low first week sales.
Low first week sales, that could have been avoided if her then label had been swift in their responses- ie, throwing cuts on iTunes the second they leaked, a la Keri Hilson with ‘No Boys Allowed’.
Now she’s in the safe hands of Epic, we trust LA Reid will oversee every nook and cranny of ‘One Woman Army’s campaign and use his pull in the industry to ensure the most is made of both she and her material.
By this, we mean pumping the necessary finances into her music videos and teaming up with the necessary outlets to debut them, making nice with ‘Clear Channel‘ to launch her lead single (no longer believed to be ‘Sweat’) to as many radio formats as possible.
Then, encouraging digital purchases of the album by way of iTunes banners and if needs be- a Thanksgiving release window to benefit from the Black Friday sales.
For, if anyone deserves the ‘A-List’ treatment it is Ciara, who could easily become a global force, if given the right ideas on and off the stage.