As the official ambassador for World Humanitarian Day, Beyonce has been at the forefront of this year’s campaign. A campaign, which borrowing from her superstar status and that of fellow chart-toppers such as Lady GaGa, Chris Brown and Kelly Rowland, has made history.
Find out how after the jump…
According to a freshly released press statement, the WHD campaign had hit its target of a one billion person reach on the big day itself….
The campaign, which launched 2 August, asked people around the world to pledge to help another person on World Humanitarian Day.
“There are seven billion people in the world and we reached hundreds of millions of them with our message. People really care,” said Valerie Amos, United Nations Under-Secretary-General for Humanitarian Affairs.
At 9 am (Eastern Standard Time)on 19 August more than one billion messages were shared at the same time: “This World Humanitarian Day I’m doing something good, somewhere, for someone else. Join Me!” Upon navigating to www.whd-iwashere.org, people can now mark their good deed on a global interactive map.
“Thanks to the amazing work of Beyoncé and our partners, we now have a global commitment to humanitarian action. The message of people helping people is universal. Making your mark and saying “I Was Here” resonates powerfully with people all over the world,” said Ms. Amos.
The campaign numbers soared following the release of the ‘I Was Here’ music video by Beyoncé on 18 August, whose support for the cause, alongside other major brands and celebrities, put this campaign on the global stage.
“I feel like we all want to know that our life meant something and that we did something for someone else. That we spread positivity no matter how big or how small,” said Beyoncé in the lead up to World Humanitarian Day.
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Kudos to Beyonce, and all those involved for spotlighting such a worthwhile cause. Don’t forget that you can still play your part by supporting the World Humanitarian movement by clicking here.
Randomness: We are forever in awe of Beyonce’s”brand”. It quite literally lends itself to so many arenas…from the club to the corporate! Her brand formation and maintenance is a dissertation waiting to happen. Now, that is diva.