In an age where most performers struggle to move commendable units, acts like Taylor Swift are a rarity.
Indeed, undoubtedly putting even more pressure on the likes of Lady GaGa, Rihanna and Nicki Minaj to perform just as well, Swift’s latest LP ‘RED‘ has now broken a record we doubt any of her rivals will match anytime soon.
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In its first week of release, ‘RED’ sold a 1.208 million copies with all units sold at full price, marking the largest launch week sales since Eminem‘s ‘The Eminem Show’ in 2002- with 1.322 million copies sold.
Topping the US’ Billboard 200, the project moved a mind blowing 465,000 units on iTunes, 396,000 copies in Target while her unique pairing with Papa Johns’ Pizza yielding 8,000 units.
The latter, saw fans able to purchase the release alongside their orders, delivered in boxes branded with the album’s cover.
Of course, the above figures only make up a portion of its total sales, with numbers also being pulled in from outlets all over the US, bar Amazon MP3 where it was not made available for purchase.
Here’s to performers from all genres taking note from this campaign.
Sure, while not everyone has the benefit of Swift’s power, the innovation employed in her strategy really is lacking elsewhere in the industry… all too evident in many an underwhelming chart run.
Above anything, it’s great to see a project fare so well on the basis of strong material and a well thought out sales campaign. Not, the tabloid driven wahala the likes of Rihanna depend on time and time again.