238,400.
Unfortunately for Trey Songz, that is the total number of units his latest album ‘Chapter V’ has sold since hitting stores in August. Worst still in the fact that half of the figure came from the LP’s first week sales.
Undeterred, the R&B crooner has unwrapped the video for the project’s 4th single ‘Never Again’.
With the song’s title reflecting the views of many who once purchased his music, Trigga is tasked with serving up a compelling enough product to reverse his fortunes.
The answer as to whether he’s done that this with awaits below…
Meh.
Tough as we’ve been with Trey in the past, his current predicament proves the validity embedded in much of our critique. Seven years in, there’s been little to no artistic progression and even less variety in his music and visuals – with the current batch easily sounding (and looking) like it could sit on his first. This song and video included.
The fact that R&B (especially the watered down brand Trey has been selling) isn’t as commercially viable as it was isn’t new knowledge. Hence, it’s a little baffling that he didn’t diversify his sound or cultivate a fresh spin on the genre when he was on “top”. Now, in an era where the Usher‘s and Chris Brown‘s are struggling to push units the way they once did, one can only imagine how hard it’ll be for Trey to bounce back. Still, never say aye?
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