If the viewing figures of ‘Styled To Rock‘ were anything to go by, Rihanna should be anywhere but behind the camera.

However, it seems the folk over at River Island were oblivious to this fact when they enlisted the star to direct their Spring/Summer campaign recently, as seen above.

Sharing the snap online, the one time Beyonce wannabe tweeted:

https://twitter.com/rihanna/status/275827242398007298″ data-datetime=”2012-12-04T05:01:53+00:00

Your thoughts?