‘Should Be You’.
‘Cracks In Mr. Perfect’
‘Let Me Love You’.
For fans of R&B royal Ne-Yo, the above stand as just three of the strongest songs pulled from his new album, ‘R.E.D’.
However, despite heralded as one of 2012’s strongest releases critically, its slow burning sales have seen mark one of his lowest selling projects to date, following the success of 2008’s ‘Year Of The Gentlemen‘, which was certified Platinum in the US and 2x Platinum in the UK.
Now, in an exclusive interview with That Grape Juice.Net, the Compound mogul has opened up on the LP, before he embarks on his sold out UK arena tour this March.
On ‘R.E.D.’s sales he revealed:
‘I’m very proud of this album. I’m not the kind of guy that’s gonna check SoundScan every week and look at how many album’s sold and let that define success for me.
What’s been so good for me is that I know there’s a big difference between people who have heard the album and people who have bought it, but you know the number of music consumers has actually tripled over the last few years and so people get new music all the time, but we know there’s some people out there who don’t feel the need to buy it even if they like it’.
‘With that being said, I can count on one hand the amount of people who said they didn’t enjoy it compared to those who listened and really liked it. I feel so blessed when people run into me in the street and say ‘I love ‘R.E.D, it’s incredible, thanks for reminding that you’ve still got the R&B in you’. The thing is that R&B has always been there, but I love to experiment but the R&B is never going anywhere. I love it too much(laughs)’.
‘As far as the tour goes, you know- you can’t bootleg a tour, you have to get up and come out so with that would be by me looking out in the crowd and seeing how many people show up’.
As it stands, ‘R.E.D’ marks the star’s third consecutive US Top Ten album, after peaking at #4 on the Billboard 200 and #1 on the R&B/Hip Hop albums chart back in November.
Two months later, the project still holds as Top Twenty position on the UK’s R&B tally, while its single ‘Let Me Love You’ is now 2x Platinum in Australia, Platinum in New Zealand and Gold in the US for sales of over half a million units.
Of course, while these overlooked stats won’t stop his naysayers from passing judgement, the proof of his success can be found in the pudding.
Pudding, that comes in the guise of a sold out arena tour in a foreign market. Pudding, that has seen the star sell out venues that oft house shows put on by the likes of Beyonce & Rihanna.
Hardly a failure, right?