Guess who’s still selling like hot cakes?
You guessed it…none other than ‘Cold Shoulder’ beauty Adele via her sophomore LP ’21’.
Find out how and why below…
After her appearance at the 55th Annual Grammy Awards, the British singer’s latest album enjoyed a sales increase of 46%, forcing the project back into the US Top 20…two years after its February 2011.
Pushing it sales well over the 25 million sold worldwide mark, ’21’s US sales jump saw it move 32,157 units in the last week helped by her appearance and win at the award show, which she enjoyed alongside the likes of Rihanna, Beyonce, Chris Brown and Def Jam Prince, Frank Ocean– who enjoyed a sales increase of 120% following his performance.
Over in the UK, the album rose 7 spots to occupy #35 in its 108th week, while 54,000 units sold across the globe in the last seven days pushes its total sales to 25,007,000 units.