She’s the Rap Empress currently guiding a gang of new Pop hopefuls to the top on FOX’s ‘American Idol’.
Now, before she returns to judging duty on the show later on this week, Nicki Minaj extends her own run at the height of Pop with news we’re sure will leave her detractors pressed, perplexed and reaching their nearest box of Kleenex today.
Find out why below…
Since its release on February 14th 2012, her Red One produced jam ‘Starships’ now boasts sales of 7.2 million units sold worldwide, after being certified Quadruple Platinum by the Recording Industry Association Of America for US sales of over 4 million units. Sales, generated by December 31st 2012.
Epic.
Of course, while some Hip Hop loyalists will no doubt downplay the cut’s success with ‘but it’s a Dance song’ talk, one has to remember the simple point that follows.
This, being that consumers have and will always respond to how a song and the artist behind it makes them feel, regardless of genre.
Indeed, as many a one hit wonder will attest to, releasing ‘Dance’ singles have never guaranteed chart success as gargantuan as Nicki’s, and in most cases do not aid in the shifting of the albums that follow (see Pitbull and Flo Rida).
What makes ‘Starships’ sales figures all the more impressive, is that they cement Nicki’s status as an artist with enough pull to sell music from any genre, contrary to the beliefs of naysayers who for so long have convinced themselves that only her Pop heavy material could move noteworthy numbers.
Sure, while these numbers don’t excuse the mess that was ‘Reloaded‘s promo campaign, they do shed fresh on light on why the likes of FOX, MAC and Pepsi have gotten into bed with the Rapper, all hoping to bite into a brand built by a woman too many have made the mistake of underestimating.
With over 5 million LPs sold worldwide since November 2010, there’s no doubt in our minds that this won’t be the last time Ms.Minaj exceeds expectations…let’s just hope the world is ready for her when she does.