Iggy Azalea Signs To Mercury Records Ahead Of Debut Album

Published: Tuesday 19th Feb 2013 by David

Azaleans rejoice!

Today, after teasing reports of a major signing here, Camp Iggy Azalea has confirmed that the the blonde bombshell has inked a deal with Mercury Records UK, securing a stable home for both she and her hotly anticipated debut album, ‘The New Classic’.

Exciting details below…

On the signing, the label’s President Jason Iley revealed:

“Iggy Azalea is exactly the kind of artist we are trying to sign at Mercury – incredibly exciting and forward-thinking. With her new songs, she will leap forward from her brilliant mixtape,whilst retaining what makes her so utterly unique. She is without doubt going to be a force to be reckoned with.”

Adding to this, her manager Sarah Stennett (of the highly sought after ‘Turn First’) explained:

“Iggy Azalea is one of a rare breed.. a superstar, with a strong sense of self and a unique talent. From the moment I met her the team and I were completely fascinated. She has an incredible story. It is a great pleasure for me to work with Iggy, T.I. who has helped developed her, and now Mercury Records. We have great confidence in Iggy’s future.”

If you could see the smiles on our faces.

As supporters of Iggy since 2011, news of her signing is no doubt the best news fans have gotten from her since she revealed she was to join Rita Ora‘s ‘Radioactive Tour’.

In saying that- and in keeping it all the way real- we’re not sure 2013 would be the right year for Iggy to drop her debut LP. Sound crazy?

We know-however, despite amassing a loyal following of die hard fans, she is yet to prove herself on a commercial front- yet to score a single Top 40 cut since her arrival.

While that doesn’t seem like such a big deal now, it will be if ‘Classic’ is released and is greeted by Kreayshawn esque  sales, causing considerable damage to Iggy’s hype and perceived value in a sales driven arena.

Here’s hoping this year sees her work on crafting and pushing releases that convince the public to not only enjoy her sound but purchase it. For, if she makes the mistake of releasing this album before establishing herself as an act who can ‘sell’, she may find herself becoming another entertainer who works well on paper- but does all of nothing on a commercial front.

Source.

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  1. Nay nay February 19, 2013

    FLOP!

  2. Jay February 19, 2013

    She hasnt even released a single officially so ofc she couldnt chart.

    Shes going to be big, her collab with Rihanna will help and haters will deal.

  3. ARTPOPPINIT February 19, 2013

    If you can’t sell a damn single why do you think you can sell an album. I’m dead ass confused by these people’s logic.

    You came out two years ago, none of your songs have charted but you think people are miraculously going to buy the album filled with songs that not even your fans buy, but you think getting a record deal is a good idea.

    All hype, no substance. And TGJ, how can you praise her for booking the Rita show when she was her opening act. How are you the opening act for a NEW singer? Just no.

    • JoJo February 22, 2013

      Her single isn’t even released sooo .

  4. KissingU February 19, 2013

    @Jay So none of her songs were on itunes? Girl bye. If my local barber can put out a song and get it on itunes i don’t see why she wouldn’t. She’s a pretty girl but she is not a star and it’s starting to show. Call me a hater, but she better hire a ghostwriter and cut a few radio checks if she even wants to dream about not flopping.

  5. QueenOfTheNavi February 19, 2013

    People like Jay are the reason so many people flop.

    What does a collaboration with Rihanna mean you fool. If people buy the song it would be because of Rihanna and not Iggy which isn’t what Iggy wants. Not because you put a few rhymes together means you need to become a rapper. Her label are gonna feel the burn when they put money into this album and it flops. Like really.

  6. Jay February 19, 2013

    @KISSINGU she actually explained it on her That Grape Juice interview last week…. she didnt feel ready to put official material out because shes a rookie and wanted to explore her sound so she decided to share the process with us for free, now she means business and is ready to launch her debut album and her new single “Work” is a sign of that. wtih the right promo it can easily be a hit, if u disagree well dats u & im sorry cuz ur just hatin, radio1 is already always playing it . bye

  7. Tisha February 19, 2013

    Definitely excited, when someone can produce multiple songs I like and not just one-off hits I know they’re capable of having a good album.

  8. Jay February 19, 2013

    @QUEENOFTHENAVI What did a Will.i.am song mean before in the US? Nothing, a flop. What happened when Britney Spears featured? Smash hit worldwide.

    Same thing to Rihanna, she’s a hit maker – people automatically buy her music and its exposed, plays on the radio all the time etc, doesnt matter what is it as long as its new,even if it sucks it will give Iggy LOTS of exposure and more people will know about her. If u dont understand it then u need to learn how the industry works.

  9. BitchyBey February 19, 2013

    But why? People think a cute face and few magazine covers is the sign of success when it doesn’t mean s*** in the real world unless you’re a model. Please tell me why these new rap girls think they’re followers and industry connections can do anything for them once people decide to pay their music dust.

    She’s going to flop just like Azealia will.

  10. NickiSaidDis February 19, 2013

    I’m really not here for this girl and I see anyone who says the same is getting thumbs down. Well thumbs down all you want but make sure you use the same hand you use to thumbs down to buy her album when it drops or the shame will be on her.

  11. JoJo February 19, 2013

    She still hasn’t announced who she’s singing to for the US. But im looking forward to it
    btw her singles hasn’t been released yet so how could it be a flop

  12. KissingU February 19, 2013

    Let me get this straight? You are comparing Will.I.AM to Iggy? You are a fool if you think exposure means anything for anybody. Most people couldn’t name two none singles from a CP album but they have people that WILL actually buy their music so they sell.

    If her people are banking on a Rihanna collab to make her pop they are in even more trouble than i thought. Do you think people will rush to download her album just because she had one song with Rihanna. If it was that simple wouldn’t Mikky Ekko have a few number ones by now?

  13. AzealiaBankable February 19, 2013

    ‘She hasn’t released a single so how could she flop’.

    One word. Murda Bizness. She got a deal with interscope who fell for her hype and when the single flopped they dropped her like it was nobody’s business. I’m happy i’m not the only one here seeing beyond this girl’s b*******. This album is going to flop badly.

    and before you say anything about Azealia, 212 was a uk top 40 hit.

    • JoJo February 22, 2013

      It wasnt a single though, You couldn’t buy it . Murda Bizness was on a free E.P ahaha Try again

  14. QueenCeline February 19, 2013

    Ok ok, it’s not my usual cup of tea but i like her music.

  15. AzaleanPrince February 19, 2013

    YAYAYAAYAYAYAAAYYAYAAAASSS at TGJ stanning for Iggy and f*** all you haters. She’s gonna sell half a million first week.

  16. BEYONCE N RITA WHORA FLOP TOGETHER February 19, 2013

    Do not try it. Will I AM is huge in teh US. HEW HAS SOLD MILLIONS. THIS FLOP has not sold a single record.

  17. opd2 February 19, 2013

    I don’t mess with most of her music but i like to see people making moves,gratz to her and i hope everything works out for her.

  18. BEYONCE N RITA WHORA FLOP TOGETHER February 19, 2013

    She is a flop and liar. She claims she could get ” signed in 5 f****** seconds ” so where is the bidding war? She claimed Jimmy Iovine called her the next tupac?!!! So why did interscope drop her? Why has she gone to the UK to get signed? In the USA, the labels that matter are: RCA, universal, interscope, atlantic, def jam, Sony and Capitol. She is not with none of them cos they know she is another kreayshawn – kreashwan is better than her. She will flop and TI will cut her off. Watch. Funny how she signed with Rita Whora’s management, Tune first. if she was the new 2pac, as she claims, why did she not sign with Paul Rosenberg, Emeimem manager?

    • Azalean Queen February 22, 2013

      LOL I stopped reading this after ” Interscope dropped her ” no she wasnt hunny, do your research

  19. RoyalNavy February 19, 2013

    ‘i can get a deal in 5 f****** seconds’. Kii, is that why all the other majors have been paying you dirt and dust?

  20. Let’s Be Real February 19, 2013

    So what?She isn’t going to happen.No one takes her seriously…sorry

  21. BEYONCE N RITA WHORA FLOP TOGETHER February 19, 2013

    LOL LOL Iggy is wack flop b****. She claimed in that cocky TGJ interview, that she met with folks at Def Jam and they were nice, but she chose not to sign to them, yet she signs to Mercury UK, which are the UK division of Def JAM? She claims Def jam wanted her, but instead she signs with their UK division, which is much more smaller, I mean Mercury UK is home to Pixie lott and jake bugg ( who ? ) At least the black girl, Azalia is signed to a powerful USA label – one of the biggest, home of Em, 50 and 2pac. If only she knew her worth . IGGGY WILL NEVER HAPPEN, she will not catch nicky EVER.

  22. BEYONCE N RITA WHORA FLOP TOGETHER February 19, 2013

    Nicki is on the most powerful black label in the game and they are backed up Universal. Baby and Slim ko the rap game inside out (from the dayz of hot boyz and mannie fresh ) Iggy is is signed to pixie Lott’s label and Rita Whora managment. FLOP team for a flop girl. Mercury UK know nothing about how the rap game works and Iggy cannot even rap. With her fake south accent. GTFOH!

  23. Aynon February 19, 2013

    I’m awaiting the meltdown from Azealea Banks when Iggy’s Album comes out before hers

  24. Draggin4MrsCarter February 19, 2013

    OK. I don’t even want to hate but this has to be said.
    Her attitude in her interview on the site told me everything I need to know about why she’s going to flop.
    You aren’t even a ONE HIT Wonder but yet you have told yourself people are going to buy your albums. Honey, the REASON you Jimmy didn’t keep you on was because MB flopped on every chart it was on. I’m very sorry to say that this album flopping would be the best piece of humble pie she could ever eat.

    I’ll never forget when she and AB were beefing and she went to radio with TI and was sitting there feeling smug when he was mocking her.

    The kii kii of the situation is that Azealia’s songs actually make the charts and her ep sold 30,000 which is why her label are going to press on with her album. What has Iggy ever done besides pose for magazines, and release music that 9 out of 10 people couldn’t remember if their lives depended on it.

    She better pray for a miracle if she thinks this album is going to do anything.

    • Azalean Queen February 22, 2013

      Never was Murda Bizness made available to buy. So how could something free be a flop ??? stay pressed honey

  25. lola February 19, 2013

    You Iggy stans need to face reality. I hate it when stans try to convince everyone that their artist is the sh–. Iggy is not talented, I repeat, not talented. She has the fakest, ghetto, southern, rapper voice ever and tries to act hood when she’s not and from AUSTRAILIA! Her whole image is a gimmick and you’d be a fool if you think she writes any of her rhymes. T.I. just saw a pretty, unique, model looking white chick and thought she’d be the next big thing. Think of Fergie, except ghetto and younger. Why would Mercury take a chance signing someone who people cannot take seriously? Iggy is pretty face and if she lost weight in her thighs, could be an actual high fashion model. I swear, all people want in a music artist now-a-days is a hot chick with a nice body, s** appeal, expensive, flashy, edgy fashion and catchy tunes! All of mixtape consisted of was hot ass beats, THANKS TO DIPLO, and catchy melodies. No f****** talent from her!

  26. Lana Del Slay February 19, 2013

    Wow we’ve got some haters in here, but I can’t say i’m not scared to say she’s going to flop. Too cocky for someone who can’t even make the charts with $1 singles.

    • Azalean Queen February 22, 2013

      You cant buy anything from Iggy because she hasn’t released anything yet . Work hasn’t been made available either

  27. @taimiicel February 19, 2013

    im excited for her..
    and i love her music ignorant art was my s***. and i love trap gold. glory wernt my fav but i still liked it

  28. Savannah February 19, 2013

    She is whack and she will flop.

  29. the real xoxo February 19, 2013

    she is boring.

  30. Kay February 19, 2013

    @AZEALIABANKABLE lmfao Murda Bizness was NEVER released officially, it was a free trap of her free EP/mixtape. Try again.

    And everyone using the singles/sales/charts excuse are just DUMB and undeserving of any more attention because IGGY.SIMPLY.HAS.NOT.EVEN..RELEASED.A.F******.SINGLE.OFFICIALLY.YET. meaning iTS NEVER BEEN UP FOR SALE. SMFH.

    Iggy is talented and has IT, bye.

    • Azalean Queen February 22, 2013

      YEEESSSSSSS thank you. they’re probably just Bankrupts trolls hating

  31. Britbutnotproud February 19, 2013

    Only the Brits would sign a flop because they love failure.

  32. ladylady February 19, 2013

    Grrrrrrrrrrrrrrrrrrrrreat! Now on to the next phase… Can’t. F******. Wait.

  33. PRINCE MACHIAVEL February 19, 2013

    Lllol @Some Comments Here, I Love Her!

  34. STERLING INFINITY Will Save Us! February 19, 2013

    Good look! She will be gra8

  35. THE GREAT LACEFRONCE. February 19, 2013

    She will DEFINITELY flop

    I see Kreayshawn numbers in the future

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