Unpredictable.
It’s a facet of the music industry that makes it ever-exciting.
Case, point Roc Nation‘s shocking signing of Australian Pop queen Kylie Minogue today.
Full story after the jump…
In a move few (if any) saw coming, the Jay-Z helmed juggernaut today announced the 44 year old as the latest addition to its stellar roster.
A post on the mogul’s Life & Times website read:
Roc Nation would like to welcome Aussie singer, recording artist, songwriter, actress and designer Kylie Minogue to the family.
In a career now spanning 25 years, Kylie has released 11 studio albums, two live CDs, eight live concert DVDs, a greatest hits double album, and multiple video packages. She has released over 50 hit singles worldwide, including the Grammy-winning Come Into My World, and has sold more than 68 million albums worldwide. Needless to say, we’re excited to have Kylie join the Roc fam.” – Roc Nation
The star joins the likes of Rihanna, Rita Ora, Timbaland, and Elijah Blake on the Roc Nation roster.
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As with the recent signing of Timbaland to the Roc, little is known about the particulars of Minogue’s partnership with the company (Record deal? Management deal? Both?). However, it’s worth noting that the ‘Can’t Get You Out Of Me Head’ singer recently parted ways with her manager of 25 years.
Whatever the case, the Roc’s acquisition of brand Minogue makes for intriguing viewing.
With a success narrative on-par with fellow Pop royals Madonna and Janet Jackson in almost all territories besides the US, Kylie’s name still boasts much “power” – a fact evidenced by her International tour gross, brand expansion (see: fragrances and the like), and music sales. The latter, despite peaks and troughs, remains particularly impressive. Collectively, we’re sure these are points Roc Nation – as one of the industry’s most pronounced money makers – factored in when making a beeline for the singer.
Be sure to keep it locked on That Grape Juice for the latest on Kylie’s Roc Nation signing. We can’t wait to see how it unfolds.
In the meanwhile, check out our favourite releases from Ms. Minogue below…