Without a doubt, the success Elijah Blake‘s debut EP ‘Bijoux 22’ has everyone in the know very excited about his debut album.
Billed by some fans as a more Hip Hop driven alternative to Frank Ocean, his brand of understated R&B has seen him swerve into a lane currently occupied by Drake, The Weeknd and ‘I Want You’ sensation Luke James.
Believe us when we say we’d put good money on him being R&B’s leading beau by this time next year. So, until that happens, watch him dish on what fans can expect from the Jay Z backed release with Joombas TV below!
With his combined download figures growing thicker by the day, it’s safe to say the music buying public is safely aboard Blake’s creative ship.
Giving a strong indication of how he will fare commercially once Def Jam and Roc Nation put his promo wheels in motion, the organic response to his material serves as a lesson many an aspiring act could learn from.
A response, that proves that people will always respond to what moves them and simply ignore what doesn’t. The kind of response, that has seen his ‘Started From The Bottom’ remix generate a sweet 10,772 plays in ten days and ‘Bijoux’ score 36,000 streams and downloads in its launch week.
Will these stats translate into ‘paid for’ sales?