With a matter of months to go before the arrival of her new album, last month saw ‘And I’ beauty Ciara hit Europe for a series of appearances to boost momentum for the release.
One of these, saw her arrive in Amsterdam and perform her Trap infused dance jam, ‘Wake Up‘ for fans. Sans choreography but armed with the fire we hope to see in the promo campaign for the album, the performance made for fun viewing.
This, even though we hoped more effort was placed in pushing her broader material (see ‘Overdose’ & ‘Sorry’).
Watch the Pop Princess in action below…
However, as great as ‘Wake Up‘ is, we’re not sure why so much stock has been placed in pushing it with so much riding on the success of ‘One Woman Army’ and its supporting era.
Indeed, despite doing very little to push Ci on a global scale, the cut has received more of a buzz than ‘Overdose’ which is begging to be a global smash, and could be used as a launching pad to reintroduce the singer as an act with global appeal before the album drops.
For, in a time where perception is everything, pushing and promoting ‘Dose’ to the top before ‘OWA’ drops would go a long way to motivate her core base- and the casual listener- to pick up the LP when it arrives.
Important, as recent releases from acts of all genres has proved that waiting till the ‘month-of’ to begin pushing an entire album never works- even if they’re as talented and admired as Ciara.