JLS Announce Split

Published: Tuesday 23rd Apr 2013 by Sam

And another group bites the dust.

After five years together, British Pop group JLS have announced that they are to go their separate ways.

Full story after the jump…

In an exclusive interview with The Sun, the ‘Beat Again’ singers –Aston Merrygold, Marvin Humes, Oritse Williams, and JB Glll– reveal that their upcoming arena tour will be special in that it will mark their last time as a collective.

Lead singer Aston explained: “It’s just that time. We are still best of friends and always will be — but this is the end.”

While Marvin added: “It’s an emotional time. There’s no getting away from that. We have been through so much together. But we have to be mature and look at this decision as a celebration of what we managed to achieve.

We never wanted to overstay our welcome. We never wanted to be that band where people said, ‘Oh, bloody hell. It’s JLS again.’ We wanted to finish on a high. We’re finishing with an arena tour — our third arena tour — and that is a massive achievement.

The last five or so years have been nothing short of incredible. It has been an incredible journey.

“I’ve got a baby on the way in four weeks, so it’s another celebration for me. But that was also another sign that we were moving on to the next stage in our lives.

We are the first X Factor act to finish a five-year recording contract. If we wanted to carry on and sign to another label, it was going to be another three, four or five albums. So we all thought about it for a few months and it sort of made sense to say we were moving on with our lives.”

Aston, 25, added: “The question was asked, ‘Can you do this together for another five or so years? Can you see that happening?’

“Between the four of us, there was no definite ‘Yes’ in the room. We had to dig deep and find the right solution. We haven’t fallen out. We leave with some amazing successes under our belt and we can say goodbye in style.”

He admitted: “I’m not going to deny it, I’m sad. It has been amazing. I remember that moment in my bedroom when JLS was just an idea and I was determined to make this dream a reality.

They say all good things come to an end and for us it just felt like it was the right time to move forward and pursue different ventures.

We have all become so close, as have our families, so that has been quite hard to deal with. Breaking the news to them was hard, but my mum was proud we did it and we are calling it a day as friends.”

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As much as we feel that the group did not fulfil their potential (critically speaking), we must give kudos where due — they had a solid run. Indeed, cheesy or otherwise, few can deny their numbers — namely 10 million records sold, five UK #1 singles, and 1.5 million concert tickets shifted. Not bad for a group who placed second on the 2008 series of The X Factor.

Still, the cynic in us doubts the Disney-esque “natural end” spin being peddled here. For, from our vantage point, there are a number factors that were likely catalysts for the somewhat sad demise of one the UK’s most successful Black groups. The main being the poor performance of their last album ‘Evolution’.

Markedly more “Urban” flavoured and boasting production from a host of US talent, the set seemed to designed to do away with the mozarella-Pop that defined much of their catalogue and clearly had a focus to re-brand the group as “cool”. What’s more, it seemed like a deliberate effort to create a more specific point of difference between them and Sony label-mates One Direction (who had eaten most of the market). Sadly, none of these plans worked.

Add to this the fact that the album’s tanking came at the exact point that they were nearing the end of their five album deal and we’d bet good money that slashed budgets and lower label priority was also a reason why they are no more. If indeed the case, the greatest hits project and sell-out arena tour is a super solid way to spin what ultimately translates as commercial decline.

In any case, enough of my ranting. Two things are clear. JLS are no more and that each member can look back at be somewhat proud. That Grape Juice wishes the guys the best in their future endeavours.

Your thoughts? 

 

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  1. ARFA April 23, 2013

    The Village People have called it quits “FINALLY”

  2. cassie lover April 23, 2013

    who??

  3. DAMIEN April 23, 2013

    We all knew that this was coming, but rather later than sooner… LMAO

    They simply couldn’t keep up with the ‘One Direction’ and ‘The Wanted’ of the worlds. 🙂 🙂 🙂

    They were four GROWN ASS Black men who were making ‘Generic, Dance/Teen-Pop’ music and catering to a, mostly, 11-18, White demographic – IT WOULDNT LAST LONG- – if they had listened to their fans, started taking their music seriously and promoted/marketed/positioned themselves as a credible, Contemporary-R&B act, it’s possible that they would’ve made it in the states and elsewhere.

    #POORDAT

    • geno April 23, 2013

      i doubt it. rnb is dead on the hot 100. day 26 tried and failed. mindless behavior is trying and failing so they woulda flopped too.

  4. who April 23, 2013

    WHO???!!!

  5. @Psychostoner_ April 23, 2013

    I can say I never saw this coming

  6. JER April 23, 2013

    i honestly don’t know who this was.

  7. Music April 23, 2013

    They are all good looking guys and they’re not old but once you reach a certain age, it’s kind of weird for your target market to be young girls aged 9-17. JLS has made their money and live comfortably so I wish them all the best!

    Justin Bieber better make some changes as well because he’s 18 now, getting up in age and too old to be singing to little girls in primary school.

    • Dev April 24, 2013

      Why do you think he’s behaving so badly? He’s doing the male version of Miley and changing there public view

  8. geno April 23, 2013

    if it wasnt for this blog i would have no idea who deez n***** are….HONESTLY

  9. Sterling Infinity ( The New Prince) April 23, 2013

    I found out about them through this website. Saw them when I was in London. Didn’t think they would make it here in the states or in London once they demographic grew up. Any of them going solo?

  10. ENOUGH ONIKA (KMART QUEEN) April 23, 2013

    Who are they??

  11. Denise April 24, 2013

    I give it two weeks before either the announcement of solo Aston or the release of solo Aston music. I kinda feel sorry for the rest, as he was mainly in the forefront if the others try it they will fail as nobody really knows them individually.

  12. Dev April 24, 2013

    JLS were bad enough as a group, if they all go solo it will be musical disaster!

  13. Ayo April 24, 2013

    Praise the Lord, now the Saturdays can follow suit too please and thank you.

  14. queenBrules April 24, 2013

    seriously……. who are/were they??

  15. April 24, 2013

    oh ok. well i dont see solo stardom for anyone of them though.. but best of luck in your individual endeavours

  16. Teflon Boy April 24, 2013

    No one needs to worry about what JLS do after the band splits…, not many people know this but each of them are BUSINESS MEN. Just because they will no longer be prancing around on stage doesn’t mean they won’t stay making moves and signing other acts in the music industry. Don’t be fooled by the cheesiness.., some get into music for the love and others get into it for money, they’re the latter.

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