In an age where an artists’ personality comes hand in hand with the music, Jason Derulo has struggled to find his feet.
Sure, while the outstanding quality of his music stands as his saving grace, cringe worthy ‘Boyband 101’ choreography and seemignly bland personality has worked against him for far too long.
A shame, considering the quality of his voice and the Premium Pop nature of his discography. This year, that discography is set to grow with the release of his brand new single ‘The Other Side’.
Details below…
On April 16th, Ryan Seacrest will share Derulo’s new song ‘The Other Side‘ via his syndicated radio program, months before the single’s supporting album will drop.
He explained:
“I spent a year working on this album, and it’s become my best work thus far by far. I wanted to make a record that I wanted to listen to all the time. “Not just this year, not just next year, but for a long time.”
As to push the album and the single, he has signed up to perform at KIIS Fm’s ‘Wango Tango’ concert on Saturday May 11th, and will be joined by Seacrest and Pop icon Britney Spears who will host the event from ‘The Home Depot Center’ in California.
We can’t wait to hear it!
However, we’d be lying if we said we weren’t concerned with when Jason plans to launch this new album. For, as sales of his last LP ‘Future History’ have proved, he does not have a loyal fan base nor the ear (or wallets) of the casual listener. When one bears this in mind, it becomes all too apparent that releasing an LP this summer leaves him very little time to establish himself as an act worth spending one’s 10 dollars on.
If he is to ‘win’ this time around, it’s high time his camp ditch the MJ inspired routines, ditch the make up and position him as Pop’s alternative to Frank Ocean.
For, in an age where the understated is the most celebrated, it’d be fair to say Jason is far too polished, lacking the PG friendly pizzazz that makes Bruno Mars accessible to listeners from all walks of life.
In short, Jason Derulo needs a storyline…. a context that makes him seem like ‘one of the guys’, a look that pulls in the girls and songs/performances that boast a clean cut authenticity his voice deserves.
I’ll pass
ok….
He is going to SLAY
The bubbling under charts 😆
that s***’s cold, LoL!
I HOPE HE LEARNT HOW TO SING CAUSE HES A VERY S***** LIVE PERFORMER
I wish him the best of luck … but i really don’t see him doing to much slaying of any major charts.
He’s still trying? LMAO! No one cares about this fool or his music except for Jordin Sparks! Derulo might as well stay behind the scenes & write for other artist because he’s never gonna be a successful solo artist. Maybe he can write some songs for his girlfriend since Jordin can actually sing. Or maybe they were both destined to be flops. Oh well. *shrugs*
Him and Jordin do make a cute couple though.
Mmm…I won’t be buying but good luck anyway!
His music is good, but he needs to learn to be less tense and constricted in his body so that his singing and dancing is more fluid and free-flowing.
Wait, the “Pop alternative to Frank Ocean”? ….Oh damn is he GAY TOO?
Listen, Jason Da Hell No’s problem is similar to that of RITA ORA! Da Hell No was touted and pushed as Chris Brown’s replacement and that simply was not going to fly in the heavily loyal fan-based environment that the music industry has become! ….SEE Rita Ora who folks thought was to replace Rihanna, the NAVY wasn’t having it and therefore, her….she is currently dying on the vine…..See Keri Hilson and now Keyshia Cole Gibson’s plight as the Bey HIVE swarms around them. PR Tems have got to be careful how they position their new artists or what happened to Da Hell No & Rita Ora will happen to their artist too….ijs 🙂
besides the gay jab, this is a pretty damn good comment. I have nothing else to add besides the obvious:
Derulo sucks in the looks, vocal, dance & personality departments… Fall back loser
Dead @ these comments.
Ummm “Watcha say” was a good song though…that’s all I got.
Well okay good for him!
He is a great song writer (Iyza Reply,Sean Kingston )nd that what he should stick too!
Not a fan of Jason Derulo, but totally disagree with Sam’s editorial. There’s no such thing as being “too polished” when it comes to your craft, and furthermore I wouldn’t even label Jason as being that. Jason’s problem is that he comes off like a hopeful on a reality show singing competition. He’s all stance, but not organic. Plus his music is cheesy. He’s like a mix of Chris Brown and Taio Cruz.
Really?
He gives me more of a wannabe Usher vibe.
Last week I heard “Riding Solo” on the radio for the first time in a while and I couldn’t get over how corny it was. Jason is a cliche 2009-2012 “swagfag” and is just not needed.
His music is so corny and wack NEXT!
I thought he was done with music…. whatever
I just herd a part of the song… AND ITS AMAZING!!! Trust me u guys better listen 2 it!!