Alexandra Burke is playing approximately no games with her American debut.
A year removed from her unsupported sophomore album, the Pop belter is indeed putting ‘Heartbreak On Hold’ and making the right power plays to ensure she makes a splash across the pond.
All the tea on Alexandra’s exciting new deal after the jump!
Reliable word hinted That Grape Juice earlier this year that the 24-year-old was on the brink of something big, and new reports have confirmed it true.
The X Factor winner and ‘Bad Boys’ singer has been signed up by music industry juggernaut Kevin Liles.
As some may know, Liles is the former Def Jam executive who propelled the careers of Jay-Z and Kanye West into the stratosphere. In more recent years, the power-drenched manager has steered the career of Trey Songz – elevating him from a little known R&B singer to the Urban force he is today.
Put simply, Alexandra is in sensational hands. As anyone who’s followed her trajectory will know, her talent has never been “the issue” – it’s moreso the mode of machine behind her. Of course, for some, it was also the flavour of her material too (although we wish her critics would factor how unviable “Urban” is commercially in the UK at the moment).
In any case, both the market she’s targeting and the new manager helping her do it have us all sort of amped! Keep it locked on TGJ for news on Alex’s new record deal — which we hear will be announced soon too.