As they all gear up for the release of their respective new albums, Beyonce, Jay Z & Kanye West (The Throne) have been shown ample love in the UK this week, thanks to prime time TV placements featuring their material.
Thanks to Jay Z‘s executive producer role on the movie, the official ad for Baz Lurhmann‘s ‘The Great Gatsby‘ features The Throne’s Frank Ocean assisted ‘No Church In The Wild‘.
In the last week, as to push the movie, the aforementioned ad has dominated British TV- catching the ear of casual listeners across the country, who went on to force the cut 35 spots up the Official Urban Chart, where it now occupies the 16th spot.
Meanwhile, after making a brief appearance in the latest episode of Simon Cowell‘s ‘Britain’s Got Talent’, the Freemasons remix to Beyonce‘s 2007 smash ‘Greenlight‘ flew to number 7 on iTunes’ R&B chart, outselling Rihanna‘s ‘Pour It Up’ and Mariah Carey‘s budding smash ‘Beautiful‘.
All this, as her groundbreaking single ‘Crazy In Love’ sits pretty at number 13- ten years after its May 18th 2003 release date.
This chart news comes one day before Jay Z kicks off the campaign for Elijah Blake‘s debut album, with the video for its lead single ‘XOX’ set to debut live on BET’s ‘106 & Park‘.