With an album campaign that’s been nothing short of epic thus far, Ciara continues to one up herself today…by announcing that she is to unveil the video for her new single ‘I’m Out‘ at this month’s BET Awards!
Good news below…
Sharing the above flier today, the ‘DUI’ darling confirmed the release of the video via her personal Instagram page, after watching preorders for the new LP rise in markets across the globe last night.
This, thanks to the news she was set to perform at the event…which will also see Mariah Carey, Nicki Minaj, Elijah Blake, Chris Brown, R.Kelly and Beyonce perform and appear in the three day experience.
As fans of Ciara from the beginning, we can’t but be impressed by her subtle yet wonderfully effective repositioning as Urban’s ‘girl next door’.
From having her party with the ‘cool kids’ in ‘Body Party‘ to arming her with girlfriends in the cover above, Camp Ciara’s bid to push a more relatable, care free and down to earth Cici is no doubt working wonders for her on all fronts- no doubt the reason her core fan base has grown in the last year and ‘Party’ continues to storm the Billboard Hot 100.
Bring on July 9th!