As his debut EP ‘Bijoux 22′ continues to find room in many a Weeknd, Drake and Jhene Aiko led playlist, this week has Pepsi Co pour support for Elijah Blake!
Indeed, so impressed were the multinational company by his work, today saw them announce their first endorsement of the understated soloist.
Details below….
Joining ‘Standing on The Sun‘ performer Beyonce and ‘Gun Shot’ MC Nicki Minaj in winning the brand’s support, Elijah has now been named their ‘Who’s Next’ artist, in celebrating his fan driven ascent to notoriety in the last year.
Reportedly handpicked by their board of directors to land the coveted spot, the 23 year old scored the full support of the Indra Nooyi driven company well before the release of his debut album, ‘Songs About Melody’, addressed during an interview with Pepsi Pulse last week.
While there’s still no word on how far their endorsement of the performer will go, Blake joins a long line of male entertainers to be welcomed into the brand’s family…Michael Jackson and Justin Timberlake being two of them.
As an act whose already made major waves in R&B , it’s safe to say the coming months will see shortage of Elijah in all arenas (see forthcoming Kanye/Bono collab).
Of course, while there’s no telling how well his debut LP will fare commercially, the growing buzz he’s scoring as an act whose cause is rooted in the music will give him no choice but to score big come its release.
Until then…
![Extended Trailer: Prime Video's 'Cruel Intentions' Series [Starring Savannah Lee Smith, Sarah Catherine Hook, & Zac Burgess]](https://thatgrapejuice.net/wp-content/uploads/2024/11/cruel-intentions-prime-trailer-tv-adaptation-thatgrapejuice-2024-464x260.jpg "Extended Trailer: Prime Video's 'Cruel Intentions' Series [Starring Savannah Lee Smith, Sarah Catherine Hook, & Zac Burgess].")
Good looking out.
He’s doing his thing.
I see the haters below and I can’t even deal with them. You say labels s*** on R&B singers but get mad when they finally do get behind one. Crabs in a bucket 2bh.
They even had him playing on LAHH the other day. I think it’s Sony he’s signed to.
It’s ROC. I read up on him on and he has the exact same team as the Queen behind him, hence the slayage.
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Rihanna’s impact though.
NICKI A B****!!!! that is all. BYE!!
The f***?!
Beyonce’s the only one pulling $$$ for them so IDK what’s the point of signing the irrelevant other two..
Is that why she’s scared to put out that single. #SnippetQueen
No she’s not putting that single because she’s currently on a TOUR that’ll last for a year?
TGJ could sell life insurance to a dead man. That’s all imma say.
TGJ can sell water to flood victims….
Deadass coming for Francesca’s wig.
At TGJ acting like that’s a full on endorsement, they’ll replace him after a couple of weeks.
The way Lana’s lips are set up though.
The way Rihfund’s asshole has been stretched out, though.
Lana couldn’t even get a hit if she pissed Ike Turner off.
Just like Anapologetic won’t outsell Born To Die even if Rih got Fist Brown to beat her again.
Sweetie, all that botox must of gone to your head. UPL is on 3 million and it did it in less than a year so what the phuck is REALLY good.
Dumbass, just like your fave.
Born To Die is at 3.8 million.
Then let me slap your funky ass with the 800k Robyn needs to outsell the b****.
Won’t be happening. She couldn’t do it with the biggest hit of her career a year ago and Chrisopologetic already fell off the worldwide album charts months ago.
What kind of R&B divo slayage.
Because the American public will IMMEDIATELY recognize him in a commercial.. yup- definitely a house hold name…
Why so negative? They called him a Who Is Next performer so it’s obviously to help him get some shine. Don’t be so mean my n****
who was being negative? re-read the post again ms. thang before you start popping off with your seedy self.
OVADASHER That is right tell them who do not know.
Missguel and Francine will not be able to take!
NOT Francine.
I know she didn’t say Missguel and France. I can’t even function right now, like for real for real.
OVERFUCKINGRATED
No!!!
This guy is not going to be big get over it TGJ
Whoever’s behind this cat is going all out. He’s lucky his music is good or else I would be hating too.
When will our faves?
When will Bankrupt? Most likely never.
I guess…….we all know when that grape juice stan’s hard for somebody, they’ll brag about every little thing, that person’s done…
and bash all the huge things that bad bishes are doing…
for example they will brag about their fav selling 20k albums per week, while they bash somebody that’s selling 100k albums per weeks..
To be fair, they DO praise Rihanna’s achievements but then shade her on the sly at the same.
Who sold 100k per week?
I remember that jlo and queen of the fakes b****** commercial…..
that wig..I cannot for the life of me understand, how you have all this money and yet your wigs stay looking drier than kim’s kardashian p**** in her s** tape//
and dead at people thinking beyonce made pepsi the most money….ahahahah
delusional is a hell of a drug
Watch your tone w****.
Who’s the fake b**** honey? (swings bat)
@ the Queen though.
Who the f*** did you call the queen of fake b******? Unless your mom is in the room you better fall the f*** back before we get irate in this b****.
The Hive finna sting this rude b****.
Come for the King and I’ll come for your anti v**** protection.
I said it and I don’t represent “people”, but OK . . where’re the lies?
Is Dicki Garbaj making any s*** for Pepsi with her FLOP music sales and beyond disastrous tour gross? Nope..
She’s a commercial disaster herself.
Beyonce?
Umm… she’s not, her tour is sponsored by Pepsi and is grossing hundereds of millions around the world, plus an upcoming new album.
So take a seat along with Jasmine’s multi d*** cheese sales..
I like that Vickys Secret song.
DDB f****** knocks.
Why do the same artists always follow each other to the same corner of business and media? Get your own ideas and be your own artist.
#Jealous
I think people are trying to follow the money trial i mean why not.
that would require originality and that doesn’t exist in today’s industry
I see what you’re saying. There are hardly any ppl CREATING, they’re just working for corporations. But u gotta understand, Pepsi helps these artists with promotion. So its a win/win… 😉
Yes, ratedxxx. <3
Best comment ever
Mariah’s performance @ the 1992 Grammys still SLAYS though.
Mariah is the Business hands down,no matter what.
whats impressive is that bedazzled Top Shop blazer in his pic on this post.
J.Lo’s swagger alone>>>>>>>>>>Beyonce, her body, natural sensuality, she exudes confidence, that’s the real beauty in a woman.
Beckham is still the man who made Pepsi gain more money, his ass is better than Beyonce and J.Lo though.
No one mentions this guy, except for tgj.
Being an extra in a Pepsi commercial doesn’t count as endorsement!
please stop trying to make him happen!
they stay trying to make fetch happen. AIN”T NOBODY GOT TIME FOR NO ELI_WANNA BE Famouse BLAKE
that nose though…. he can only dream about a career as big as that nose
OMG!..i restrained myself from saying that.