Elijah Blake Joins Nicki Minaj & Beyonce In Landing Pepsi Endorsement

Published: Friday 28th Jun 2013 by David

As his debut EP ‘Bijoux 22′ continues to find room in many a Weeknd, Drake and Jhene Aiko led playlist, this week has Pepsi Co pour support for Elijah Blake!

Indeed, so impressed were the multinational company by his work, today saw them announce their first endorsement of the understated soloist.

Details below….

Joining ‘Standing on The Sun‘ performer Beyonce and ‘Gun Shot’ MC Nicki Minaj in winning the brand’s support, Elijah has now been named their ‘Who’s Next’ artist, in celebrating his fan driven ascent to notoriety in the last year.

Reportedly handpicked by their board of directors to land the coveted spot, the 23 year old scored the full support of the Indra Nooyi driven company well before the release of his debut album, ‘Songs About Melody’, addressed during an interview with Pepsi Pulse last week.

While there’s still no word on how far their endorsement of the performer will go, Blake joins a long line of male entertainers to be welcomed into the brand’s family…Michael Jackson and Justin Timberlake being two of them.

As an act whose already made major waves in R&B , it’s safe to say the coming months will see shortage of Elijah in all arenas (see forthcoming Kanye/Bono collab).

Of course, while there’s no telling how well his debut LP will fare commercially, the growing buzz he’s scoring as an act whose cause is rooted in the music will give him no choice but to score big come its release.

Until then…

Your thoughts?

Comments 65

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

  1. BrunoMartian June 28, 2013

    Good looking out.

    • JoeyEssexJnr June 28, 2013

      He’s doing his thing.

    • HerNameIsSasha June 28, 2013

      I see the haters below and I can’t even deal with them. You say labels s*** on R&B singers but get mad when they finally do get behind one. Crabs in a bucket 2bh.

      • Justin>>>JT>>>>JB June 28, 2013

        They even had him playing on LAHH the other day. I think it’s Sony he’s signed to.

      • QueenRihannaReigns June 28, 2013

        It’s ROC. I read up on him on and he has the exact same team as the Queen behind him, hence the slayage.

    • dsgxcbery June 28, 2013

      Oh… Unbelievable…… My friend Emily has just married to a handsome wealthy black man. They met through ~~~InterracìalFishès.Ćom~~A Serious interracial dating for black & white single seeking interracial relationships, friendships, dating ,love and more.. So, if you want to look for people with which you can date, you are at the right place.You can meet (lawyers,busy professionals, benefactors. models, celebrities, etc….)If you are single, perhaps you can have a try.dhfdh

  2. NaviKissKiss June 28, 2013

    Rihanna’s impact though.

    • truth(icki’s B**** ASS STANS can EAT ME honey!! Yall b**** is a STANK P**** FLOP chile! (puckers lips like Drake)) June 28, 2013

      NICKI A B****!!!! that is all. BYE!!

  3. Lana Del Slay June 28, 2013

    The f***?!

  4. . : : h 2 o : : . June 28, 2013

    Beyonce’s the only one pulling $$$ for them so IDK what’s the point of signing the irrelevant other two..

    • WeAreLambily June 28, 2013

      Is that why she’s scared to put out that single. #SnippetQueen

      • . : : h 2 o : : . June 28, 2013

        No she’s not putting that single because she’s currently on a TOUR that’ll last for a year?

  5. Anon June 28, 2013

    TGJ could sell life insurance to a dead man. That’s all imma say.

    • Elijah who? June 28, 2013

      TGJ can sell water to flood victims….

  6. TurntUp4Cici June 28, 2013

    Deadass coming for Francesca’s wig.

  7. Rosie June 28, 2013

    At TGJ acting like that’s a full on endorsement, they’ll replace him after a couple of weeks.

    • PhuckYoFave June 28, 2013

      The way Lana’s lips are set up though.

      • Rosie June 28, 2013

        The way Rihfund’s asshole has been stretched out, though.

      • PhuckYoFave June 28, 2013

        Lana couldn’t even get a hit if she pissed Ike Turner off.

      • Rosie June 28, 2013

        Just like Anapologetic won’t outsell Born To Die even if Rih got Fist Brown to beat her again.

      • PhuckYoFave June 28, 2013

        Sweetie, all that botox must of gone to your head. UPL is on 3 million and it did it in less than a year so what the phuck is REALLY good.

      • Rosie June 28, 2013

        Dumbass, just like your fave.
        Born To Die is at 3.8 million.

      • PhuckYoFave June 28, 2013

        Then let me slap your funky ass with the 800k Robyn needs to outsell the b****.

      • Rosie June 28, 2013

        Won’t be happening. She couldn’t do it with the biggest hit of her career a year ago and Chrisopologetic already fell off the worldwide album charts months ago.

  8. BeachHouseBritney June 28, 2013

    What kind of R&B divo slayage.

  9. Elijah who? June 28, 2013

    Because the American public will IMMEDIATELY recognize him in a commercial.. yup- definitely a house hold name…

    • OVODasher June 28, 2013

      Why so negative? They called him a Who Is Next performer so it’s obviously to help him get some shine. Don’t be so mean my n****

      • EVERYONE LOVES ELIJAH- not.. June 28, 2013

        who was being negative? re-read the post again ms. thang before you start popping off with your seedy self.

      • MuiMui June 28, 2013

        OVADASHER That is right tell them who do not know.

  10. HausMuthaAdele June 28, 2013

    Missguel and Francine will not be able to take!

    • Ariana’sGrand June 28, 2013

      NOT Francine.

    • BarbzRUs June 28, 2013

      I know she didn’t say Missguel and France. I can’t even function right now, like for real for real.

  11. D*** June 28, 2013


  12. TaylorSwift1Stan June 28, 2013

    This guy is not going to be big get over it TGJ

  13. KDreamer (Miguel Hit It) June 28, 2013

    Whoever’s behind this cat is going all out. He’s lucky his music is good or else I would be hating too.

  14. AzealiaBankable June 28, 2013

    When will our faves?

    • Rita Slays June 28, 2013

      When will Bankrupt? Most likely never.

  15. ratedxxx(tic toc) June 28, 2013

    I guess…….we all know when that grape juice stan’s hard for somebody, they’ll brag about every little thing, that person’s done…

    and bash all the huge things that bad bishes are doing…

    for example they will brag about their fav selling 20k albums per week, while they bash somebody that’s selling 100k albums per weeks..

    • NaviKissKiss June 28, 2013

      To be fair, they DO praise Rihanna’s achievements but then shade her on the sly at the same.

      • FAF June 28, 2013

        Who sold 100k per week?

  16. ratedxxx(tic toc) June 28, 2013

    I remember that jlo and queen of the fakes b****** commercial…..

    that wig..I cannot for the life of me understand, how you have all this money and yet your wigs stay looking drier than kim’s kardashian p**** in her s** tape//

    and dead at people thinking beyonce made pepsi the most money….ahahahah

    delusional is a hell of a drug

    • BeyWhoUWanna June 28, 2013

      Watch your tone w****.

    • Bayonse (Iz Kwayne) June 28, 2013

      Who’s the fake b**** honey? (swings bat)

    • 17 Grammys And A Lacefront To Match June 28, 2013

      @ the Queen though.

    • BumbleBee June 28, 2013

      Who the f*** did you call the queen of fake b******? Unless your mom is in the room you better fall the f*** back before we get irate in this b****.

    • NickiSaidDis June 28, 2013

      The Hive finna sting this rude b****.

    • KingBey/QueenOnika June 28, 2013

      Come for the King and I’ll come for your anti virus protection.

    • . : : h 2 o : : . June 28, 2013

      I said it and I don’t represent “people”, but OK . . where’re the lies?

      Is Dicki Garbaj making any s*** for Pepsi with her FLOP music sales and beyond disastrous tour gross? Nope..

      She’s a commercial disaster herself.


      Umm… she’s not, her tour is sponsored by Pepsi and is grossing hundereds of millions around the world, plus an upcoming new album.

      So take a seat along with Jasmine’s multi d*** cheese sales..

  17. LaLopez June 28, 2013

    I like that Vickys Secret song.

  18. GoldCh$iNz305 June 28, 2013

    DDB f****** knocks.

  19. eric June 28, 2013

    Why do the same artists always follow each other to the same corner of business and media? Get your own ideas and be your own artist.

    • OVODasher June 28, 2013


      • MuiMui June 28, 2013

        I think people are trying to follow the money trial i mean why not.

    • Music BIZ Exec June 28, 2013

      that would require originality and that doesn’t exist in today’s industry

      • FAF June 28, 2013

        I see what you’re saying. There are hardly any ppl CREATING, they’re just working for corporations. But u gotta understand, Pepsi helps these artists with promotion. So its a win/win… 😉

  20. SLAYRIAH CAREY (JLO? WHO IS THAT?) June 28, 2013

    Yes, ratedxxx. <3
    Best comment ever

  21. SLAYRIAH CAREY (JLO? WHO IS THAT?) June 28, 2013

    Mariah’s performance @ the 1992 Grammys still SLAYS though.

    • MuiMui June 28, 2013

      Mariah is the Business hands down,no matter what.

      • MuiMui June 28, 2013

        whats impressive is that bedazzled Top Shop blazer in his pic on this post.

  22. Suicide Blonde June 28, 2013

    J.Lo’s swagger alone>>>>>>>>>>Beyonce, her body, natural sensuality, she exudes confidence, that’s the real beauty in a woman.

    Beckham is still the man who made Pepsi gain more money, his ass is better than Beyonce and J.Lo though.

  23. rsy June 28, 2013

    No one mentions this guy, except for tgj.
    Being an extra in a Pepsi commercial doesn’t count as endorsement!
    please stop trying to make him happen!

    • MuiMui June 28, 2013

      they stay trying to make fetch happen. AIN”T NOBODY GOT TIME FOR NO ELI_WANNA BE Famouse BLAKE

  24. MuiMui June 28, 2013

    that nose though…. he can only dream about a career as big as that nose

    • Suicide Blonde June 28, 2013

      OMG!..i restrained myself from saying that.

Recommended Posts
.. **