Jay Z rewrites all the rules with his new album ‘Magna Carta Holy Grail’, as seen in a new promo ad released in its aid.

Featuring a number of the Rapper’s closest celeb pals, the footage sees him hard at work days before the album’s July 4th release date. A date, which the MC hopes will see the entire world listen to the project at the same time.

Watch the master at work below…

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