As anticipation for her new album ‘ARTPOP‘ intensifies, Lady GaGa has taken the bold step in pushing forward its pre-order release date to meet the growing demand for the project.
Exciting new details below…
Due to public anticipation ITUNES will now offer preorder for ARTPOP album/app AUG 19 the same day you can purchase my new single ‘Applause’
— Lady Gaga (@ladygaga) July 28, 2013
Predicted to push its first week sales to heights akin to ‘Born This Way’s, her decision to announce her bold new move came before she revealed the single’s artwork is to debut via Paul Jowdy‘s ‘Women’s Wear Daily‘!
Artwork for new single ‘Applause’ comes tonight on @womensweardaily‘s site for coverprint on newstands 2moro. Photography Inez+Vinoodh -GAGA
— Lady Gaga (@ladygaga) July 28, 2013
If the images launched to push this campaign are anything to go by, it seems the world can expect the GaGa many a casual listener has been asking for since ‘Born’.
Fresh.
Exciting.
Vibrant.
With DJ White Shadow still at her side, we can’t wait to see how the last two years have shaped their collaborative efforts, and- how GaGa will reconcile her desire to be unique with her need to be as ‘mainstream’ as she was circa 2008.
Whatever happens…there’s no doubt ‘ARTPOP’ will dwarf every album set for launch this year on all fronts!