Ciara keeps the viral push for her new self-titled album popping with the arrival of the video short for fan-favourite ‘Super Turnt Up’.

Unwrapped moments ago, you can check out the visual snippet for the song (which needs to be a single at some point) after the jump.

Granted, CiCi shines brightest in a traditional music video setup, we’re loving the creativity and thinking that went into the concept of these virals. They speaks to the visual age we’re in, don’t cost much, yet still manage engages her fanbase and beyond. A number of Ciara’s contemporaries could and should take note!

Your thoughts?