In an era that has seen album sales at their collective worst, some stars have opted to employ innovative marketing schemes to ensure their sales stay afloat. Arguably one of the most creative means of doing so was imparted by rap royal Jay Z in a recent endorsement deal with Samsung that saw the company purchase 1 million copies of his latest album ‘Magna Carta Grail’ for givewaway to users of Galaxy S III, Galaxy S 4, and Note II on July 4th by way of a specially created app.
While RIAA embraced the method and ensured such tactic would avail platinum certification to the hip hop hitmaker, Billboard, on the other hand, were not so welcoming and quickly slammed any notion the deal’s sales would impact the count honored by the music Bible.
Fast forward a month later, fans of Jay have cried foul after Billboard editorial director Bill Werde took to Twitter this week to share word that Lady Gaga – who recently announced her new album ‘ArtPop’ (November 11) would be introduced via a similar, app-based approach to album sales generation – would see her sales count…
Via Lady Gaga:
When quizzed by Monsters on how app purchases would affect album sales, the editorial director replied: