After watching her latest single ‘Beautiful’ soar to Platinum heights earlier this year, Mariah Carey has made a bold step towards a new direction this month.
For, after partying ways with Randy Jackson and enlisting Red Light Management to direct her career, she has now cut ties with them- calling on Jermaine Dupri to serve as her manager.
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Congratulations @jermainedupri & @MariahCarey <—– read why http://t.co/S9viGnPs5p #global14 #sosodef #lambily
— So So Def Recordings (@sosodef) October 4, 2013
As long time fans of Dupri we too can’t wait to see what comes of this new arrangement. However, let’s hope Jermaine and Mariah are ready to take on the challenge they’re faced with.
For, while ‘Beautiful’ is Platinum, there’s no doubt that it did so by way of its support from radio, not Mariah herself.
Indeed, while it’s uncomfortable for many a Lamb to admit, it’ll take more than a whole lot more than a one single Clear Channel deal to shift the kind of units Mimi needs to avoid having a commercial bomb on her hands.
It’s for this reason we hope the new LP won’t drop until the end of the next year, as to give Mariah an entire year to collect sun kissed Adult Contemporary jams akin to ‘Beautiful’ and Gabrielle‘s ‘Sunshine/ Dreams’ and work alongside vocal producers who mission it’d be to make the most of her voice…as it is today.
More importantly, with her live performances growing increasingly uncomfortable to watch (see stiff finger wagging), it’d be great to see Kim Burse called in to work on Mariah’s visuals (in videos and on stage), as to strike healthy balance between the glamour she currently evokes and the Emeli Sande like honesty her current showings are lacking.