‘There’s so much power in my name.’
Sound familiar? Well if it does, it’s probably because it’s one of the lines pulled from Rihanna‘s 2009 release ‘Wait Your Turn‘, expressing a fact that MAC no doubt agree with this year…seeing as they’ve chosen her to front their forthcoming VIVA Glam campaign!
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After electing Nicki Minaj as its brand ambassador for two consecutive years, MAC’s VIVA Glam has now called on Rihanna to serve as the face of their fight against HIV/Aids in 2014.
A fight, that sees every dollar made from products sold as part of the initiative fund aid and awareness for the currently incurable disease.
On her new role, the president of MAC’s parent company Estee Lauder said of the performer:
“We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long term one. And boy are we happy about that! Happy shopping ladies.’