It’s finally here!
The official visual for ‘Perfume’ – the second single from Britney Spears’ 8th studio album ‘Britney Jean’ – made its triumphant debut to VEVO just moments ago.
An album billed the singer’s ‘most personal to date’, ‘Perfume’ reportedly shines as one of the set’s best vocal performances. With days of teasers leading up to this moment, was it worth the hype and the wait?
Watch below and let us know:
Britney certainly gets our applause, applause, applause for A) looking good, B) the absence of choreography, and C) not making this video the product placement special we expected it to be considering her own lengthy line of fragrances. For such a vulnerable and stripped down tune, less is certainly more.
The concept of ‘less is more’, however, should have a ceasing point. The narrative builds you up, buoys you with anticipation…just to let you down. And, like so many of the songstress’s performances, falls short of hope – starting on a high note, but leading to a dead end.
Normally, the videos that accompany Brit’s ballads (i.e. ‘Everytime’, ‘Criminal’) follow the ‘less is more’ principle, while yielding striking visuals and engaging storylines to match. ‘Perfume’, not so much.
Doesn’t smell like much of a hit to us. But, we still give the video a very generous C+.