For all its potential, Lady GaGa‘s ‘ARTPOP’ LP has been marred by a brand of “messiness” few thought possible.
Indeed, the project has yielded just one video (last August’s ‘Applause’), has barely been promoted beyond its November release, and has subsequently delivered sub-par sales. Add to this the departure of the star’s manager at the most pivotal point of its cycle and an already muddy situation quickly becomes mucky.
It appears, however, that Mother Monster is looking to clean-up.
Notably silent of late, the outspoken star took to her website, LittleMonsters.com, to post the shot above and update fans on what they can expect in the coming weeks and months.
GaGa, in her words, below…
“I know you’re anxious for more ARTPOP. I am working so so so so hard and the wait will be worth it. We are 100 percent back on track and I’m busy creating behind the scenes. I miss you so much!”
As solid an album as ‘ARTPOP’ is, Mother Monster has quite the task ahead of her if rebooting the project is the plan.
Still, in an era that sees the likes of Beyonce and Jay-Z re-writing the “rules”, an album resurrection – comparatively – isn’t that far-fetched. It’s all in its backing and execution. Time will tell how this plays out.
In the meanwhile, we’ll keep hitting replay on this ball of brilliance…