Rita Ora To Kick Off New Album Campaign…Next Week

Published: Thursday 20th Feb 2014 by David

Two years after riding British chart waves with her debut album ‘ORA‘, Rita Ora sets her sights on the world with its follow-up this year, announcing plans to kick off its campaign…next week!

Want details?

Hurricane Rita’s news below…

Announcing plans to drop her latest release next week while at the ‘Elle Style Awards’, her news comes one day after Rimmel London released a teaser from their forthcoming campaign with the star, featuring a snippet of the single, ‘I Will Never Let You Down.’

Marking her first internationally-geared project, Ora’s sophomore set will stand as one of many Roc Nation projects to touch down this year, with Shakira, Rihanna and Kylie Minogue all on course to unleash new music in the months to follow this one.

With so much time (and money) being invested to ensure Rita pops off globally this year, we’re seriously hoping she has no intentions of hitting the USA with ‘Let You Down.’

For, if its snippet is anything to go by, the radio friendly cut is more bland that it is Billboard worthy, giving us no choice but to wonder who gave its release ‘the OK.’

Surely, with many a writer clamouring to give Rita their material, ROC could have sourced a lead single far stronger than this one, packing the chart-scorching heat found in the likes of ‘Radioactive’ and ‘Where Have You Been?’, but undeniably absent in ‘Down.’

The kind of launch single we had in mind for her?

Your thoughts?

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  1. Lovebird February 20, 2014

    Misleading title, “Rita Ora to burn through Roc Nation money next week” or “Rita Ora to spend Roc Nation money on wasted efforts” is more suiting.

  2. Lovebird February 20, 2014

    She will FLOP next week, I cannot wait for Davina’s meltdowns on Twitter LMAO.

    Maybe Roc Nation will finally get it, enough already with this b****, we don’t like her and never will.

  3. BanjeeRiri February 20, 2014

    Kiiii, watch them change the single just because Davida said he doesn’t like it.

  4. BadGyalRita February 20, 2014

    I agree with everything they said 2bh.

  5. KRebelle February 20, 2014

    Yall are some haters, her fashions and music are sick and thats why you be mad as phuck on here being some hatin ass b******.

  6. KittyAlsina February 20, 2014

    $50 says they finna change the single before they announce the release date.

  7. KonfideInKylie February 20, 2014

    I’m disappointed in so much of this year’s music if I’m being honest, nothing is exciting me, not even Kylie.

  8. The Boy Toy February 20, 2014

    ….meanwhile queen Rih is in Aspen sipping on Baileys and Henny celebrating her 26th bday! HAPPY BIRTHDAY QUEEN! #itsacelebRIHtion

  9. JJFan1814 February 20, 2014

    You titled her as Hurricane Rita, but yet you acknowledge that her first single sounds weak. If she’s a ‘Hurricane’, Sam & TGJ crew, then what is Rihanna? The apocalypse? Armageddon? The 2nd coming of Christ?

  10. The Boy Toy February 20, 2014

    Kiiii @JJfan 😆

  11. The truth hurts February 20, 2014

    Stop calling her ‘hurricane Rita’
    The only thing she’s blowing is some music exec’s d*ck for an increased promo budget.

  12. La Perra…I’m dat b**** February 20, 2014

    Not the w****… She must have f***** for tracks enough to get a whole album out. She is a mess and she will flop cause she is overrated and over hyped by her own ppl. Oh well Roc must learn… If Jessie J can’t have triumphet success in the US this Ora chick sure as hell can’t either!

  13. BeyLikeMe February 20, 2014

    Roc are gonna go with another single now TGJ aren’t behind it.

    Just watch.

  14. Music Stan ( I came I conquer and I draged) ( yall know who I stan 4) February 20, 2014

    Question Why are the Navy so concern with Rita??? Isn’t it Rihanna Bday??/ Yall should be worry about her and celebrating with her than bashing Rita!!!! @LoveBird you always the first to comment on post about Rita, but you hate her…. sound like a Secret fan to me!!! Anyways I’m personally don’t listen to her music but I hope it works for her!!!!

  15. RitasLipstick February 20, 2014

    Something must be going on behind the scenes if TGJ are saying they don’t like it.

  16. Customer Service February 20, 2014

    Everytime i see her i think of Rihanna. Like she is a second hand Rih. Her music sounds like she is trying too hard and her style is kinda cute, but many chicks own this style, so i cant give her that much credit.

  17. CandyWarhol February 20, 2014

    Unless she’s contractually obliged to use IWNLYD she has to go with another song or face floppage 2bh. When the blog who promoted the eff out of you say they hate your new single the best thing for you to do is to change it.

  18. My Gums Tho(aka Teacher) February 20, 2014


  19. HistoRih February 20, 2014

    Not every Navi member hates Rita so let’s just get that straight. I love her, but if Sam and the crew are saying they don’t like the song she needs to change it because she’s needs their promo and they are notorious for not writing about things they don’t like. When was the last time you saw a Iggy thread here?

  20. ROSEGOLD February 20, 2014

    Lol I see my comment to @Music Stan was deleted. I didn’t lie at all. The Navy hates Rita because of TGJ.

  21. Rihanna Del Gaga February 20, 2014

    TGJ’s biased asses did a very good job at making Rita look much bigger than she is, so it’s hella interesting that they’re now going against her new single. They must have heard the album and know there are better songs on there.

  22. The Boy Toy February 20, 2014

    No ones concerned with her! I think we’re all collectively perched, waiting for RIHta to replace our fave. 😉

  23. CrazyKe$ha February 20, 2014

    I’m calling it now, IWNLYD will be called a buzz single from Rimmel and then she’ll put out the official first single later.

  24. Dance4DawnRichard February 20, 2014

    The Navy hate Rita because she proved that Rihanna isn’t original or invincible. If Jay wanted to give every song written for Rihanna to Rita what do you think would happen? Rihanna is only as good as her songwriters and producers are and everybody knows it.

  25. The Boy Toy February 20, 2014

    Kii and what is Dawn good for TROLL? Her music flopped so she ran back to DK, and even they can’t get off of the ground lol. RIHta is not as big in the UK as they make her out to be. Adele, Jessie J, Ellie Goulding and Cheryl Cole slayed her. She’s a non-factor.

  26. the real xoxo February 20, 2014

    it’s not February 2013 anymore, nobody cares!

  27. Music Stan ( I came I conquer and I draged) ( yall know who I stan 4) February 20, 2014

    @Rosegold and @Dance4DawnRichards this seem very true they are always the first to comment negatively on a post about Rita Ora… If Rihanna is unbothered like tey claimn she is then why waste the enegry????

  28. Music Stan ( I came I conquer and I draged) ( yall know who I stan 4) February 20, 2014

    @Boytoy ummmm by ya’ll actions it seem like ya’ll are

  29. omzir February 20, 2014

    Personally, she’s boring and I don’t see her getting anymore fun unless she takes her clothes off. The market place has too many of these hauxz. We got Rihanna and Beyonce and I haven’t seen her do anything ground-breaking. SHES BORING and her music is wack.

  30. The Boy Toy February 20, 2014

    Well when you run a blog full of Rihanna and Beyonce stans, that’s the risk you take. Where were you when they were hailing RIHta the “New Rihanna” and “Rihanna’s replacement”? Like I said, we’re waiting for RIHta to replace Rihanna. 😉

  31. Music Stan ( I came I conquer and I draged) ( yall know who I stan 4) February 20, 2014

    @Boytoy still isn’t answering the question… Rihanna has make a stamp in the industry and we all know no one can replace anyone…. so why the hate so what if they are hailing… No one ever said that she is Rihanna’s replacement it was this messy ass blog and the commenters saying it… Like I said previous to the Navy if RIH is unbothered than why worry?????

  32. Music Stan ( I came I conquer and I draged) ( yall know who I stan 4) February 20, 2014

    and Sam stop disliking comments on here like no one know it isn’t you…. you are very full of it… and you know it… Sissy ass

  33. BBA February 20, 2014

    ‘…NEXT WEEK!’ OMG!!!! Lol jk no one gives a f*** about this girl

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