Rita Ora is readying a return to the charts after almost a year hiatus.
The Roc Nation priori has spent much of the last twelve months racking up endorsement deals in earnest, including a lucrative partnership with cosmetics giant Rimmel London.
As reported last month, the Calvin Harris helmed ‘I Will Never Let You Down’ has been confirmed as the lead single from the 23-year-old’s upcoming new album.
Fusing her musical and brand hustles, the singer is promoting the track via a major campaign with Rimmel – who today shared a behind the scenes look at the upcoming commercial. Featured within is a lengthy preview of the song.
So what are you waiting for? Sample new Rita after the jump…
We’ll hold our view until hearing the track in full. You know, fair and unbiased and all that jazz. In the meanwhile…