Though she’s never had trouble moving units, it would seem Beyonce has unearthed a new found power in streaming, unleashed once her latest album hit iTunes, December 13th 2013.
Indeed, released after Billboard announced streaming data would factor into ‘Billboard Hot 100′ chart positions, the singer’s self-titled new album has seen views garnered on VEVO and units sold on the likes of iTunes force singles ‘Drunk in Love’ and ‘Partition’ to Top Twenty glory.
Now, as Rihanna & Ciara whip up material for their new albums, Bey has seen the aforementioned ‘Partition’ take the net by storm!
Find out how below…
Featuring background vocals from Justin Timberlake, the saucy cut has now garnered a sweet 46,244,187 views since its video was uploaded to the star’s official VEVO account on February 25th!
Dominating Pop’s digital empire as the general public hits the clip to catch its Jake Nava-directed concept, the visual’s continued success comes arm in arm with the criticism launched at the song by Fox’s Bill O’Reilly, who slammed its raunchy nature and urged the star to embrace a more ‘uplifting’ sound.
In related news, ‘Partition’s parent album now sits at sales of 3,132,000 units worldwide.