After proving herself to be a slow but sure albums seller, Lana Del Rey now sets her sights on a singles glory this year, kicking things off with the release of her new single ‘West Coast.’
Indeed, after seeing one too many critics write her off following Lorde‘s arrival, the ‘Video Games’ sensation now gives the likes of Rihanna, Beyonce and Katy Perry a run for their ‘Hot 100’ money this week, after ‘Coast’ rocked the Top Twenty without the support of an official music video.
Yet to debut on any airplay chart, the cut’s popularity reached enviable heights in the last seven days, pulling in 2.7 million US streams and 118,000 purchased downloads!
This, seeing 68% of her chart points generated by legal downloads and only 32% pulled in by free streams, achieved before her label ‘Interscope Records‘, unlocks their promotional flood gates to support the single, which is being bought more than it is being streamed.
Perched at #17 on the tally, ‘West’ now stands as the star’s second-highest charting single since her debut, after ‘Summertime Sadness’ twirled its melancholic way to #6 in 2013.
#NowPlaying: Lana Del Rey – ‘Body Electric’…