Last night, vocal powerhouse Mariah Carey brought her mega-watt album campaign to New York’s Times Square.
Surrounded by a legion of loyal Lambs, the diva lit up the iconic spot to promote her new project ‘Me. I Am Mariah…The Elusive Chanteuse’.
The savvy “launch” is the latest in a long-list of strategies employed to build buzz for the much-delayed LP – the latest date for which is May 27th.
Clearly, Team Mimi are spending their coins. Hopefully, her fans spend theirs when ‘The Elusive Chanteuse’ struts into stores in a mere matter of weeks.
Peep more pics after the jump…
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