Hot Shots: Mariah Carey Kicks Off Album Campaign In Times Square

Published: Friday 2nd May 2014 by Sam

Last night, vocal powerhouse Mariah Carey brought her mega-watt album campaign to New York’s Times Square.

Surrounded by a legion of loyal Lambs, the diva lit up the iconic spot to promote her new project ‘Me. I Am Mariah…The Elusive Chanteuse’.

The savvy “launch” is the latest in a long-list of strategies employed to build buzz for the much-delayed LP – the latest date for which is May 27th.

Clearly, Team Mimi are spending their coins. Hopefully, her fans spend theirs when ‘The Elusive Chanteuse’ struts into stores in a mere matter of weeks.

Peep more pics after the jump…


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  1. Selena May 2, 2014

    She needs a stylist and a b*** lift ewww

    • RIP May 2, 2014

      Mariah TEOM had tons of promotions. So…the argument that Bey can’t sold as much is valid and outdated.

      K bye, Lambs.

      • Yawn May 2, 2014


        Lambs are pretending this era worsth saving. Funny.

    • Noooooooo! May 2, 2014

      😆 Looking rather “beefy” compared to her Beyonce’s -inspired- title- album photo .


      • JohnVidal May 2, 2014

        Is her pre-order #1 yet on iTunes ?

      • Screeching Brake MooMoo May 2, 2014

        1st week sales prediction:-

        150-180k max…. 🙁

  2. Really May 2, 2014

    Sam, what do you really have against her? Every write up about Mariah is starting “Debbie downers” even when there are good things going on. You come off bitter bro.
    Meanwhile this promo is great.the album sits at #6 on iTunes US and #1 on pop
    You even bring light in JLO post but she flops all over the place.
    Why so hard on Mariah?

    • pon_de May 2, 2014

      I don’t get other either. My guess ishe thought in this new era of blog power he thought maybe she’d cozy up to him for good PR. Mariah is old school. If she decides you don’t exist to her… you don’t exist. 25 years later and still standing proves she really is that chick

    • Next? May 2, 2014

      It will flop harder than her previous E=MacBig2 🙁

      • Charmbracelet pt2 May 2, 2014

        Her pre-order on iTunes stands at 30-50k..

        A..flop !

  3. Realest May 2, 2014

    Yes honey remind theses heauxs who the biggest selling minority bish is! Slay a bit! Hahahah YES!

    • Rossa May 2, 2014

      cant even remember when she last hit #1. 65 years ago????


      • Ever.Green May 2, 2014

        Need a Reminder Boo; Mariah’s last #1 was Touch my Body in ’08 … Same Year as Beyonce’s most recent #1 Single Ladies.
        You think you’re cute. But ya it was the same year Bey last got a number 1.

  4. ChrisTUNA AguiHAHA May 2, 2014

    she ain’t playing this time. shutting down new york literally last nite. slayage era

    • Nice try btw May 2, 2014

      ….and yet her pre-order albums on iTunes hasnt reached #1


  5. HBB May 2, 2014

    Mariah looking old and tired!

    • Screeching Brake May 2, 2014

      …a has-been.

  6. RICHIE_RICH May 2, 2014

    Not a fan of her’s, but I wish her nothing but the best.

    • Stephy May 2, 2014

      How could you not be a fan of Mariah’s music. But enjoy Beyonce’s music. Maybe because Bey is more upbeat but thats about it…

      • Naomi May 2, 2014

        Everyones taste is different. Beyonce is far more versatile than Mariah musically.

      • Naomi May 2, 2014

        And Stephy there are many people who prefer Beyonce music to Mariah in todays world.

  7. Jewel May 2, 2014

    Lol! And her fans say she aint got nothin to prove

    • pon_de May 2, 2014

      She has zero to prove. She simply stepped outside for a kodak moment. She’s got you checking for her though.

  8. Mhud May 2, 2014

    She has nothing to prove cause she’s queen legendary Carey.She is a bigger star than ugly thiefyonce will ever be.Sam,you are obsessed with our queen for sure.

  9. Knowles Carter May 2, 2014

    She hasn’t been a vocal powerhouse since the 90’s.

    • Stephy May 2, 2014

      Actually, since 2005!

  10. Stephy May 2, 2014

    I agree! She needs a new stylist immediately but she has nothing left to prove. Honestly, Mariah’s prime was from 1990 – 2005. She gave her fans many great albums & singles.

    She has sold 200,000,000+ records & not only sung but wrote/produced number 1 hits internationally & in America.

    Her legacy is intact. Whether she lip syncs or uses payola. It don’t matter! She is a legend & is still relevant 24 years after her debut. Only Madonna is still selling records & touring from that generation.

    I can’t wait until this album comes.

    I predict, 100-200K first week sales. Bookmark me!

    • Sarah May 2, 2014

      I see no lies here

  11. FutureCIARA May 2, 2014

    Im here for it, But these dark funeral dresses and gloves need to GO Mimi!!!!!!


  12. FutureCIARA May 2, 2014

    Ms.Piggy wants her gloves & that dress back!!

    • Stephy May 2, 2014

      But she is miss piggy lol oops

  13. FLOPPITY May 2, 2014

    Hahahaha!!! #thestruggle #gameover I predict a debut at #6 and that’s generous!

  14. Naomi May 2, 2014

    She has one of the worst bodies in the industry

  15. Career Ender May 2, 2014

    nothing entertaining than the Vee vs Slayriah Carey fights on TGJ

    but as always Vee always scalps that hoee

    • IStanForYourFav May 2, 2014

      As Vee should. Slayroah is a troll and an embarrassment to Mariah. I don’t even truly believe he is a Lamb. I think it’s a deflection to who he really stans for. IJS because I never met a mean Mimi fan nor have I ever met a fan of the Queen of Shade with such weak shade

      • Career Ender May 2, 2014

        you are right, there was this huge Mariah stan ( MC), before slayriah. she dragged with class and was not pressed by Beyonce

  16. Casual May 2, 2014

    MC has got her promo machine in motion for her surprise May 6 — er, May 27 — release.

  17. Casual May 2, 2014

    But on the real, MC is an astute business woman and might be smart to copy a page from Beyonce’s playbook. MC’s last few singles have all underperformed, so putting the album out there as a whole will let the fans indicate the most likely hits.

  18. IStanForYourFav May 2, 2014

    They all look so ecstatic to see the legend in person!!! Very cute moments.

  19. MC!!! May 2, 2014

    just like the emancipation of mimi!!!!!! mariah is the queen of new york they light up the empire state building for her for christ sakes!! Shes giving me benny medina right now!

  20. ICANT May 2, 2014

    sam mad because its getting more buzz than on the run tour!

  21. Just Sayin May 2, 2014

    The self drag having that airbrushed album cover enlarged behind the real you in the flesh.

    • trose May 2, 2014

      Omg ypu are sooooooooooooooooo stupid! That’s was the read of the century lmao

  22. Career Ender May 2, 2014

    you are right, there was this huge Mariah stan ( MC), before slayriah. she dragged with class and was not pressed by Beyonce

    • JOHNVIDAL May 2, 2014

      “MC” was amazing. She was the perfect commentator.

  23. Brian310 May 2, 2014

    I think she should promote this album in its entirety instead of searching for a hit single, I see her being more successful doing it that way.

  24. JOHNVIDAL May 2, 2014

    Amazing! So excited for the album. She looks great even with some extra weight.

  25. JOHNVIDAL May 2, 2014

    I´m really surprised at how well the album is doing in pre orders for a second day. Slay Mariah!

  26. metzo May 2, 2014

    Oh. So I guess Beyonce is the only artist who can sell albums without breaking a sweat on promos and appearances.. hmmm. That says alot.

    • MC!! May 3, 2014

      s*** is it still selling though!! it was cute at first now its tired and stalling under 2 million if she actually PROMOTE like how she used to maybe just maybe she can get her sasha fierce sales back! but instead she really be kicked in the ass by frozen!

  27. ka May 3, 2014

    Lets see if JD messes up her career a litte more, than take credit for bring her back to being #1 all over the world again with 150-170 sold (rolleyes)

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