It’s paws up time for Lady GaGa‘s Monsters. The singer’s sell-out world tour ‘artRAVE: The ARTPOP Ball’ kicks of this week and it’s set to to serve up quite the experience for a lucky sect of the star’s fans.
Details below…
Moments ago, the trek’s partnership with drinks giant Absolut Vodka was announced.
Beyond sponsoring the US leg of the tour, the brand will provide the opportunity for lucky fans to watch the performance from the Absolut ARTPOP Lounge – a one-of-a-kind, onstage bar created to be part of the theatrical set – while sipping custom cocktails like the “Absolut Gaga” (ginger ale, apple sparkling cider, grapefruit and Absolut).
Put simply, the experience will see select individuals transform from spectators to part of the spectacle.
Two lucky fans at each concert in the United States will be chosen in real-time each to have their seats transformed. Fans also have the chance to win Absolut ARTPOP Lounge tickets to select shows across the country through the #AbsolutGaGa contest at www.absolutgaga.com. Entrants are encouraged to share creative ideas for how they would transform their community for a chance to win.
Speaking of the edgy concept, Joao Rozario, Vice President, Vodkas, Pernod Ricard (Absolut’s parent company) said:
“At Absolut, we believe transformative collaborations are the cornerstone of creativity. Absolut – a brand with a rich history of innovative collaborations with artists spanning art, music and fashion – and Lady Gaga, a beacon of creativity and individuality, are coming together to add awe to an already inspiring entertainment experience.”
GaGa, herself, added:
“This show is going to be unlike anything we’ve ever done before, so get ready to party. Thanks to Absolut, we have created a special experience where fans can actually sit inside the stage and have their own bar. It’s going to be a huge rave in the spirit of art and creativity.”
While Russell Wallach, President of Media & Sponsorship, Live Nation weighed in with:
“We are thrilled to play matchmaker in bringing together two celebrated icons: Lady Gaga and Absolut. This unique collaboration not only gives Gaga devotees unprecedented access to their favorite artist, it seamlessly integrates Absolut into the transformative concert experience.”
Endorsements are great, yet are rendered epic when they’re fused in cool ways like this. We love it!