In an era of the one-dimensional, it’s often the multifaceted that last the distance. Alas, it’s little wonder why there’s so much buzz for East London’s Rockboi.
The multi-instrumentalist, rapper and singer – who is a brother of hitmaker Labrinth – is now setting off on a journey of his own, with view to conquer the UK urban scene and beyond.
Starting out his industry trek as a producer – remixing everyone from Amy Winehouse to Justin Timberlake, Rockboi signed a publishing deal with Sony in 2009. The opportunity helped him navigate his way up the ranks to work with the likes of Ed Sheeran.
Now, with a sole focus on himself, the budding star has unleashed the video for new buzz single ‘I Do This’. Check it out above and let us know what you think!