Rita Ora Stars In New DKNY Commercial / Previews New Song ‘A Little More’

Published: Thursday 14th Aug 2014 by Sam
rita-ora-dkny-perfume-thatgrapejuice

Rita Ora‘s brand hustle knows no bounds.

The ‘Black Widow’ belter has bagged herself an extended endorsement deal with fashion house DKNY.

Having previously posed to promote the label’s jeans line last year, 23-year-old Ora fronts the campaign for the company’s new MYNY fragrance and today unwrapped the first televised commercial for the scent.

The spot features a new song titled ‘A Little More’, which is believed to be lifted from the Roc Nation darling’s upcoming new album (which’ll serve as her sophomore UK effort and debut US release).

Needless to say, the gig certainly stands as quite the coup for the singer’s LP.

Peep the commercial below…

Your thoughts?

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  1. truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) August 14, 2014

    Sam, ciara just blasted US Weekly. She said they were lying about her and Future. Its in her tweets. She call them ‘thirsty’. Now im goin to go drag nicki on her post honey

    • Tisha August 14, 2014

      You mean you’re gonna demonstrate why your momma should have spit or swallowed.

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  2. Beysus August 14, 2014

    Mmm Hmm… We’ll lets see if she can actually
    perform this one….

  3. StarXavi August 14, 2014

    Is it just me or did Rita say “My NY for DKY” ….did she forget the N or what it just me?

  4. SipTheTruth August 14, 2014

    LOL her album won’t be coming out for a while cos of h** activity and when it does it will flop.

  5. Tisha August 14, 2014

    Hard to congratulate when I’m not sure how she got the commercial…sips tea…woman have slept their way to better roles and offers than that so when she reforms then I’ll praise.

    Till then it’s some ho tricks.

  6. Commander of the RihannaNavy August 14, 2014

    I think part of the reason she hasn’t really caught on in the US is because of all these deals she has but no one here knows her music. Its odd seeing an unknown artist land mag covers and endorsement deals yet you’ve never heard their music. Of course she’s getting paid so I’m sure she doesn’t care much but Roc messed up by not focusing on her music. They have a brand but no artist.

    • Yazmine August 14, 2014

      Agreed

    • Former r**** Stan August 14, 2014

      This is why rita should move to a bigger labele..”..roc nation made mistake of not releasing her debut album. The album was not bad, face melt was amazing……the album does show she can out sing r****

    • Tisha August 14, 2014

      You are correct.

      Add to it the rumors about her and it puts a bad taste in your mouth seeing the number of endorsement deals.

      I think if you do have an artist who has a strong personality or style/musical talent you can take advantage of getting them early into endorsement deals. The problem is Rita is bland as fck.

      No matter what her team says they were pushing hard as fck to make her a Rihanna clone and by the time she was getting mocked for that they started to try to make her more individual it was too little too late.

      Now she’s got tons of deals but no one really cares for her personality, style, or music.

  7. Suicide Blonde August 14, 2014

    Is she really famous in the UK?, this is a serious question, here in the States no one knows her, i don’t know of a single person who knows about her, i only know her because of this site and still i find her music so generic and basic, so what’s the big deal.

    • Yazmine August 14, 2014

      She is famous in the UK. You cant really avoid her here. But not a household name.

      • Former r**** Stan August 14, 2014

        She is household name in the uk

        She broke Geri hallo wells record.

        She has been on covers of GQ, glamour and look

        She was guest judge on xfactor

        She plays all festival

        She supported Coldplay on stadium tour

        She has over 3 million followers on twitter and nearly 2 million on instagram

        She dated rob and calvin. Both famous men in the uk

        She is BFF with nick grimsahw, the most important dj in the uk

        She gets crazy airplay on capital and radio 1

        She has sung on noted show, jools holland live

        She has featured in uk vogue on era 1. A rumored vogue uk cover is coming for December
        She has won fashion awards in the uk

        She nominated for Brits

        Sit down

      • Former r**** Stan August 14, 2014

        In the uk, she was the face of superga

        Her Rimmel make up line is hit in the uk and sold at boots, whic is the largest drugstore.

        She, not rihanna. Launched traps far to fame. R**** only wore traps tar cos she was spying on rita’ s style

      • Former r**** Stan August 14, 2014

        Jordan sneakers never use to be so,d or worn in the uk until rita ora started to rock them. That as the same time rihanna started to wear Jordan’s and beanies.

      • Yazmine August 14, 2014

        Household name means EVERYONE in your household can name her of all ages. If I told my gran about Rita Ora she would assume its someone I went to school her. And my parents do not know her from Adam.

  8. Former r**** Stan August 14, 2014

    If r**** is a fashion icon, why is her so called copy cat clone booking more fashion jobs than her? Also, 2 weeks ago, rita wire and aayliahy and public enemy rock tshirt…….last week r**** copied with Tina turner tshirt.

  9. ENOUGH ONIKA August 14, 2014

    Her time is running out. She’s already passing the point were people see her as a true artists and not just a wanna be famous THOT. Scratch that, she already passed that point…

  10. the voice August 14, 2014

    I’m glad she is making money for Roc Nation/ Sony from endorsement deals. Other artists can learn from her hustle but …..

    Why is Roc Nation afraid to release her albums in the U.S.
    She was signed when she was 17 but they are afraid for her to flop????

    She comes off as a Gwen Stefani copycat artist and not a star.Since she has soooooooooooo many hits in the UK I just wanna know ….. when is she gonna annouce her stadium/arena UK tour like RIhanna, Drake, Nicki, and Beyonce have done ???

    Also, why did ROC NATION let Bridget KELLY and ALEXIS JORDAN go? Did they just now realize they were not really superstars? SMH

  11. Rihboy August 14, 2014

    ” and ooooh ooohhh i will always let you down” lls. Girl bye. Lay some solo tracks already.

  12. LOTUS August 15, 2014

    *Plays “Fuc**d My Way To The Top*

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