They may have succeeded in turning Iggy Azalea into a household with moves made for the single ‘Fancy‘, but it’s pretty apparent Def Jam weren’t as successful when tasked with promoting Mariah Carey‘s latest studio album ‘Me. I Am Mariah…The Elusive Chanteuse.’
For, for one reason or another, the album failed to fly once it hit stores earlier this year, seeing the singer left with her lowest selling album of her career.
Now, the CEO of her label has weighed in on the release, revealing just why he feels the project did what it did.
His words below…
In a recent interview with ‘Billboard Biz‘, Steve Bartels said of Mariah’s ‘Chanteuse’:
Listen, sometimes an artist — and in the case of Mariah, an artist I’ve worked with for 10 years — makes an amazing album that just doesn’t connect with the audience. Of course that is very disappointing, but it would be impossible to pinpoint that down to just one thing. I’ve enjoyed incredible success with Mariah and many of those hit songs and albums have made Billboard history. But this latest effort just didn’t go all the way.