Armed with The X Factor scaffolding, Cheryl Cole is back.
After hitting #1 with the dreadful ‘Crazy Stupid Love’, the newly married chanteuse delivers the video for newest single ‘I Don’t Care’ – the second release to be lifted from her fourth solo album ‘Only Human’.
Check it out below…
An unmitigated mess.
We could forgive that she’s serving a Summer-soaked video in the Winter months, yet what’s actually abominable is the fact that both the song and visual are a mountain of manure. Easily the worst of her career. And given the foul smell emanating from much of her discography, that is a tall order.
Beyond the video looking like it was filmed on her phone, the performance and production on the track itself beggars belief. Flat vocals, flatter beats, and invisible charisma. It’s literally an embarrassment. Something its visual doesn’t dilute or distract from.