With over 20 years in the music industry, Common is quite literally flying the flag for longevity.

The Hip-Hop heavyweight, who rose from the underground scene in Chicago to mainstream notability with hits such as ‘Go!’, shares the secret of his staying power in the latest instalment of Honda’s 16 Bars.

Crediting a desire to fuse his own experiences with the ever-evolving sounds and trends that serve as the audio backdrop to today’s scene, the star also stresses the importance of studying the greats such as Rakim and Notorious B.I.G.

Watch Common’s wise words below…

Presented by Honda.

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